do you think consumer awareness of how companies operate has increased due to social media and...

do you think consumer awareness of how companies operate has increased due to social media and online news becoming more accessiable?

Expert Solution

Yes, consumer awareness of how companies operate has increased due to social media and online news becoming more accessible. In the past few years, there has been unparalleled growth in the business, especially on online platforms. Consumers too have adapted to this new way.

There has been a lot of consumer-created digital content which is used by businesses to better target products to the consumer. It also helped in advertising, taking feedback, build the brand, and consumer engagement as well.

Similarly, Consumers too now use social media and online news to their advantage. They make informed decisions while choosing a product or service. They can easily do comparisons which the competitors. They can see the reviews, check product descriptions, etc. Companies' websites and social media handles do provide information regarding the operation of the company.

Online news portals provide instant developments of the company as well.

Hence, it can be said that consumer awareness of how companies operate has increased due to social media and online news becoming more accessible.

Rahul Sunny answered 2 years ago

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