Question

What is marketing research? What is the role of marketing research in business?

Answer 1

1):-Market Research is defined as the systematic and objective process of generating information to facilitate decision making in marketing.
2) :-role of marketing research in business
Marketing managers require information about how consumers will react to marketing decisions. Therefore, it helps to:
1) identify and define marketing opportunities/problems
2) Refine and evaluate marketing actions
3) Monitor marketing performance
4) Improve understanding of marketing as a process