How does this commercial motivate consumers to buy coke? Why is happiness relevant to a marketer...

How does this commercial motivate consumers to buy coke?
Why is happiness relevant to a marketer who is trying to sell coke.?

coke commercial -"coca-cola open happiness".......on the basis of this commercial answer the above-mentioned questions.

Expert Solution

First of all coca-cola is a company with worldwide recognition and has been in the market for several years.

Commercials are mainly made for recognition ans through that commercials coke has been in the minds of the consumers.Coke is also bought by the consumers as it meets its needs which is just fizzy drink,which has heavy demand in the market so when the demand is high then the supply will also be high.

According to the marketers perspective hapiness is key to sales and as the tagline says' coca-cola open happiness',happiness is key for sales if the marketer is happy then the consumers will get positive remarks for the company which can increase the sales of their products.If the marketer is moody and does not please the consumer then the negative comments will go around and then lead to a companies reputation,so that is why happiness is relevant in marketing.

Rahul Sunny answered 2 years ago

The objective of this discussion is to appreciate how consumers perceive brands and how the marketer...

The objective of this discussion is to appreciate how consumers perceive brands and how the marketer positions a brand as opposed to a product. Marketers treat brands and product differently based on consumer behavior. Simulated Business Scenario Rosa, the VP of Marketing for Bayer Pharmaceutical started the monthly marketing meeting saying:"our brands are getting lost on the shelf. We need to examine what our brands mean in terms of product positioning and show the consumer how generic products differ from our...

“Money Can’t Buy Happiness” Along with this clichéd statement, you’ve probably heard that money does buy...

“Money Can’t Buy Happiness” Along with this clichéd statement, you’ve probably heard that money does buy happiness. Both may be true. Economist Richard Easterlin argued that once basic financial needs have been met, more money doesn’t really do much to make a person happy. Researchers set the limit at around $75,000, recently prompting one CEO to give away all his earnings above that amount to his employees. This is by no means the last word, nor a directive to be...

What does relevant range mean? Why are “fixed costs” considered “fixed” and how does the relevant...

What does relevant range mean? Why are “fixed costs” considered “fixed” and how does the relevant range affect a cost’s “fixed-ness?” 2. When using the high-low method, why might we be concerned about our estimates for variable cost per unit and total fixed costs? 3. Define contribution margin. How would management use contribution margin when making decisions for the business? 4. Are variable costs and differential costs the same thing? Why or why not?

How does BMW segment its consumers? Why does this work for BMW?

Explain how Aristotle understands human happiness (Eudaimonia) How does moral virtue correlate to human happiness, according...

Explain how Aristotle understands human happiness (Eudaimonia) How does moral virtue correlate to human happiness, according to Aristotle?

What are the THREE opportunities for the marketer when it comes to the location? How does...

What are the THREE opportunities for the marketer when it comes to the location? How does Rony describe the increase use of location based data ? What is the first example of crowdsourcing in the web? What is the technology that enable the virtual crowd? What is the building block of the crowdsourcing?

How does management use the cash budget to motivate employees? How does management use the cash...

How does management use the cash budget to motivate employees? How does management use the cash budget to control the operations? The use of estimates is important in the cash budget, how can management ensure the proper estimates have been made? What are the results if estimates are too high? What are the results if estimates are too low?

How do consumers make decisions whether or not to buy the product, and how do they...

How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision? What are the implications for management for the brands in the category?

1. Describe the culture at Costco. 2. How does Costco motivate it employees?

Costco: Join the Club (page 605). After reading the case, answer the following questions: 1. Describe the culture at Costco. 2. How does Costco motivate it employees? 3. What environmental issues does Costco face? 4. How is Costco a socially responsible company?

Rent or Buy, tell me why. Be sure to cite for both commercial property as a...

Rent or Buy, tell me why. Be sure to cite for both commercial property as a Schedule-C business property as well as owner occupied residential property.

Question