. Identify and briefly describe the various entry modes
available for companies to enter foreign markets. What are the pros
and cons of a greenfield investment versus an acquisition
Strategic Alliance
Identify local companies of the country or international
companies operating in the country that could be a business
partner. These strategic alliances may be suppliers, distributors,
sales representatives, or consultants.
Locate a minimum of 5 companies that employed different types of
entry modes when they went global. Make a table, graphic, or
infographic to show their strategies and why it was best for their
product/services.
Any international or cross border ventures (include the type of
strategy, entry modes used, the risks in faces in the nations it
competes in) found in Polaris and Victory?
Pick a MNE that has YET to enter the given country and develop a
MARKET ENTRY STRATEGY. For example, imagine I pick Shake Shack as
entering the Spanish Market. I would want to do an analysis of
Spain and see if its a cultural fit, what is the VALUE PROPOSITION
of the product at home and what will it be abroad? What market
position will we have and how can we differentiate? Is it
culturally applicable or does it require...