Question

Discuss the trends in the revenue for McDonalds. Is this a problem?

Answer 1

In 2017, McDonald's generated a total revenue of 22.82 billion U.S. dollars.

Over the last thirteen fiscal years, McDonald’s revenue achieved its peak in 2013 at 28.11 billion U.S. dollars. Since this peak, the revenue has decreased annually over the last three years, hitting 22.82 billion U.S. dollars in 2017. In 2017, 8 billion U.S. dollars were generated in the U.S., the largest contribution to the McDonald’s total revenue. Other international lead markets such as Australia, Canada and France were the second largest contributors generating 7.34 billion U.S. dollars.

McDonald’s was founded in California in the United States in 1940. Its products include a variety of burgers, sandwiches, French fries, chicken nuggets, ice cream, soft drinks, and hot beverages. As well as these, McDonald’s serves breakfast items, such as breakfast muffins, pancakes, and bagels. On October 6 2015, U.S. restaurants began serving breakfast items throughout the entire day.

With a brand value of over 88 billion U.S. dollars, McDonald’s is by far the most valuable fast food brand in the world. Its closest competitor, Starbucks, has a much smaller brand value of just over 44 billion U.S. dollars. Starbucks, however, offers a very different range of products than McDonald’s and specializes in coffee. Other leading fast food brands that offer a more comparable range of products to McDonald’s are Burger King and KFC.Given below are Revenue in US billion dollars.

2017	22.82
2016	24.62
2015	25.41
2014	27.44
2013	28.11
2012	27.57
2011	27.01
2010	24.08
2009	22.75
2008	23.52
2007	22.79
2006	20.9
2005	19.12

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