Question

Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers.

Answer 1

Discuss trends impacting marketing and the implications of these trends for how marketers deliver value to customers.

The major trends and forces that are changing the marketing landscape are the changing economic environment, the digital age, rapid globalization, and the call for more ethics and social responsibility. The Great Recession of recent years changed the way that people spend their money, creating for all types of companies the need to realign marketing strategies. The essential changed thus implemented was and is the emphasis places on products’ value. The digital age has opened up a whole new world of opportunities for marketers, and to keep up with trends and competition marketers have been forced to move their efforts online. Globalization of the last few decades has affected every industry, leading managers and companies to take on global rather than local views of their companies, reassessing the industry, their competitors, and opportunities. The environmental movements of this age are also changing the way that companies do business, whether they are for these changes are not; companies that embrace the move to socially and environmentally responsible practices are reaping the benefits of meeting the needs and best long-run interests of their customers as well as the planet.