A manufacturer of pens has hired an advertising agency
to develop an advertising campaign for the upcoming holiday season.
To prepare for this project, the research director decides to
initiate a study of the effect of advertising on product
perception. Advertisement A greatly undersells the pen’s
characteristics. Advertisement B slightly undersells the pen’s
characteristics. Advertisement C slightly oversells the pen’s
characteristics. Advertisement D greatly oversells the pen’s
characteristics. A sample of 24 adult respondents, taken from a
larger focus group,...