Question

Imagine that you are working as an intern at an advertising agency and the agency just won a new account, a bottled team named Leafs Alive. The sale of bottled tea is surging, with the industry reaching $10.5 billion in sales in 2014.

1. What consumer trends seem to be driving this product development?

2. Develop a demographic profile of consumers you think are most likely to purchase this product.

Answer 1

1. Leafs Alive is a bottled Tea. Consumer are increasingly risen since last few years for such packaged and bottled tea products. As more and more people are working on fitness and green tea, ginger tea, etc are gaining much attention. It is advisable to have one or two green tea daily with exercise to lose weight. This is one group which is attracted towards such product. While one the other hand there are tea addicts which no matter the reason just wanted tea. Specially people at offices and while travelling prefer packed tea bottles because of quality concern. All this type of consumer trends seems to impact the sales of Bottled tea products.

2. People with the age group between 20 to 35 will mostly prefer such products because this age group consists of most working people who hardly gets time to prepare tea. They will prefer such products at offices as well as at home sometimes to save time. Specially, women’s are found to be more addictive to tea. Pepe from urban areas of middle and upper income groups will purchase such bottled tea products. Lowe Middle and low income groups don’t look for packed food because of comparatively high rate and in case of tea they will prefer to make it at home.