Question

Explain how the SS+K advertising agency seems to differ from other advertising agencies with respect to communications and media focus.

Answer 1

For any business to promote they need correct advertising and campaign. It means to reach out to potential customers by different ways is must for the organization. For this many companies reach out to different companies and agencies in order to create the brand. SS+K is one such agency. It creates the platforms for branding and making famous the organization in all the possible field.

The advertisement agencies in order to promote diversify business use old technique of communication. This includes the following:

• Tv Commercials
• Shoot either videos of photos
• outdoor location to attract consumer
• Poster and hoarding

Earlier the focus on branding but today the focus has been shifted to communication and media Tactics. Now to understand the concept is must; unlike other now the content should be related to segments and as per customers preferences.

SS+K being the go through platform creates various opportunities for its client as all type of communication and media tactics are adopted and comes under its ambit. Therefore, to expand and grow their client they try every possible route irrespective of the cost. Customer satisfaction is the primary attribute of this agency.

In the following ways SS+K advertising Agency is different from other in terms of communication and Media Focus:

• The Coordination and content are must. The SS+K focuses on public relation and direct selling communication and direct marketing. The intention is to know what customer is expecting and is willing to buy.
• SS+K focuses on best tools and not those which are expected or familiar.
• The motive of SS+K is to go round the table collect data with respect to communication, digital people, mail people, public relation, designers or planners. The organization wants to have the best brains so that it adds value to the company. The procurement and hiring are surely the costly affair however the return from them is also above expectations.
• SS+K follows integrated marketing communication techniques which is combination of all forms of marketing like commercials, coupons, magazine ads etc. The one such policy is speaking to eligible and potential customers in single unified voice. Like this every time customers do not need to explain their problems to different representatives instead one will be able to solve the issues.
• The focus of SS+K is to incorporate planning and coordination with communication and commercialization. The shift from old tv commercials to uniformity and content segment shows the growth of the organization.
• The agency dost not show the campaign and advertisement but reach out to people by showing the hard work of their team in making that brand, websites and campaigns
• The focus is to go right i.e. right medium, right audience, right message and right to to integrate.
• The agency is known for short lead times and understanding the consumer needs.
• SS+K does not care about which medium they are opting. The aim is to focus on clients and to resolve their issues this means that until and unless the problem is resolved correctly, they can opt for integrated combination tool.
• They by going transparent with respect to step in the process like specifying the communication objectives and thereby the detailing and achieving of those objectives.
• Hence the company focuses on combination of all the best techniques which can help the company in gaining potential customers and their demands.

They are different from others because they just not follow the routine concepts of advertisement instead, they use combination of all the tools possible in promoting and creating the brands and campaign.