Question

Prepare a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) of a new sustainable active wear clothing industry . Give your own unique idea for sustainable production of active wear clothes.

Answer 1

Strengths, weaknesses, opportunities, and threats, or SWOT, analysis of business, or brand see how it stacks up against the competition. The analysis tool will also help you understand where your industry stands in the larger marketplace. A proper examination of your design house should include your entire business and its presence in different regional markets.

Strength:

1. Futuristic design,
2. Good image,
3. Reaction to a new fashion trend,
4. Quality of textile fabric and production,
5. The new ergonomic form of the model ,
6. A short period of development of a model and a short period of duration,
7. Industrial training conducted by specialist,
8. Ecological requirements.

Weakness:

1. Very high price because of fast changes,
2. Small series with a large number of models (three to five articles in work order),
3. Manufacturing of only three sizes,
4. The bad covering of foreign market,
5. The high price of energy,
6. Condition and price rise of raw material because of introducing VAT,
7. Short time for optimization of products.

Opportunities:

1. Consumers’ wish for new designs,
2. Marketing of products into a new market,
3. Market – Establishing “showroom” objects,
4. Making e-mail catalog – Value of labor,
5. Production of garments Made-to-Measure.

Threats:

1. Import of similar articles of clothing at low prices,
2. Competitors have a lower price,
3. Competitors have better distribution network with more sales places,
4. Quick obsolesce of technology.

For sustainable production of activewear clothes

• Dealing with interdependent social, cultural, ecological and financial systems
• Considering fashion from the perspective of many stakeholders - users and producers, all living species, contemporary and future dwellers on earth
• Reducing the cost of raw materials
• Labor Disruption
• Way to reduce the Transportation Costs
• Lowering the risk of regulations