________ is a two-way communication process with the goal of securing, building, and maintaining long-term relationships with profitable customers.
Select one:
a. Advertising
b. Sales promotion
c. Personal selling
d. Direct marketing
e. Publicity
Marketing managers employ ________ advertising to build sales of a specific brand.
Select one:
a. comparative
b. institutional
c. pioneering
d. covert
e. competitive
________ is a distinct advantage that personal selling offers over other marketing communications methods.
Select one:
a. Strategic flexibility
b. Personal relationship with a customer
c. Geographic flexibility
d. Personal knowledge management
e. Low transactional costs
One of five principal goals for a sales presentation is to ________.
Select one:
a. build impersonal relationships with customers
b. build product interest
c. agree on a price
d. fulfill the customer's need for affiliation
e. enable evaluation of product alternatives
Using independent sales agents is referred to as ________.
Select one:
a. outsourcing the sales force
b. inbounding the sales force
c. out bounding the sales force
d. transferring sales agents
e. using the company sales force
In: Other
In: Other
1) Which of the following forces is providing vast amounts of data for AI applications?
a. reading abilities
b. cloud computing
c. deep learning
d. network-connected smart devices
2) Jason is looking at his budgets and decides he needs to lower labor costs. Which task is most likely to become automated with AI?
a. New employee trainer
b. assembly line worker
c. middle manager
d. computer programmer
3) All of these are examples of AI in a self-driving car EXCEPT ________.
a. GPS
b. tunnel vision
c. LIDAR
4) Which of the following is true of Software as a Service?
a. It requires the installation of specialized interfaces at the client end
b. It allows clients to access services on an as-needed basis
c. It involves fixed monthly and yearly costs for the services
d. It requires an organization to maintain and develop the software
In: Other
Consider a capacity constrained process producing a high profit margin product. What will the impacts on revenue and profits be if processing time for the bottleneck resource is reduced by 10% while everything else remains the same?
A)No impact on revenue or profits
B)Higher revenue and profits
C)Lower revenue and profits
D)Higher profits with no change in revenue
In: Other
Bell Computers purchases integrated chips at $350 per chip. The holding cost is $33 per unit per year, the ordering cost is $122 per order, and sales are steady, at 395 per month. The company's supplier, Rich Blue Chip Manufacturing Inc., decides to offer price concessions in order to attract larger orders. The price structure is shown below.
Quantity Purchased
1-99 units= $350 price/unit
100-199 units= $325 price/unit
200 or more units= $300 price/unit
a) What is the optimal order quantity and the minimum cost for Bell Computers to order, purchase, and hold these integrated chips?
b) Bell Computers wishes to use a 10% holding cost rather than the fixed $35 holding cost in part a. What is the optimal order quantity and what is the optimal cost?
In: Other
Tell
| E.5 Beth Zion Hospital has received initial certification | |||||
| from the state of California to become a center for liver transplants. | |||||
| The hospital, however, must complete its first 18 transplants | |||||
| under great scrutiny and at no cost to the patients. The | |||||
| very first transplant, just completed, required 30 hours. On the | |||||
| basis of research at the hospital, Beth Zion estimates that it will | |||||
| have an 80% learning curve. Estimate the time it will take to complete: | |||||
| a) the 5th liver transplant. | |||||
| b) all of the first 5 transplants. | |||||
| c) the 18th transplant. | |||||
| d) all 18 transplants. PX | |||||
| E.6 Refer to Problem E.5. Beth Zion Hospital has just been informed that only the first 10 transplants must be performed at the hospital | |||||
In: Other
In: Other
In: Other
In: Other
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In: Other
A ribbed cylinder of outside diameter 0.6m is at a surface temperature of 260℃ in large surroundings at 20℃. Calculate the heat transfer coefficient for radiation, and the total heat loss rate due to radiation and convection. The cylinder is 0.9m long and is made of cast iron of emissivity 0.8. The surface area of the ribbed cylinder is 5 m2. and the heat transfer coefficient for convection may be taken as 8.8 W/m2K. Neglect end effects.
In: Other
Which statement is true regarding the energies of the bonds that break and form during a highly endothermic reaction?
| The energy needed to break the required bonds is less than the energy released when the new bonds form. |
| The energy needed to break the required bonds is about the same as the energy released when the new bonds form. |
| The energy released when the required bonds break is less than the energy absorbed when the new bonds form. |
| The energy released when the required bonds break is greater than the energy absorbed when the new bonds form. |
| The energy needed to break the required bonds is greater than the energy released when the new bonds form. |
In: Other
In: Other
Consider the following time series data:
Week 1 2 3 4 5 6
--------------------------------------------------------------------------------------------------------
Value 18 13 16 11 17 14
Using the naïve method (most recent value) as the forecast for the next week, compute the following measures of forecast accuracy.
A. mean absolute error
B. mean squared error
C. mean absolute percentage error
d. What is the forecast for Week 7?
In: Other