Mt. Kinley is a strategy consulting firm that divides its consultants into three classes: associates, managers, and partners. The firm has been stable in size for the last 20 years, ignoring growth opportunities in the 90’s, but also not suffering from a need to downsize in the recession at the beginning of the 21^st century. Specifically, there have been--- and are expected to be--- 300 associates, 100 managers, and 30 partners.

The work environment at Mt. Kinley is rather competitive. After five years of working as an associate, a consultant goes “either up or out”; that is, becomes a manager or is dismissed from the company. Similarly, after another five years, a manger either becomes a partner or is dismissed. The company recruits MBAs as associate consultants; no hires are made at the manager or partner level. A partner stays with the company for another 10 years (a total of 20 years with the company).

How many new MBA graduates does Mt. Kinley have to hire every year?

What are the odds that a new hire at Mt. Kinley will become partner (as opposed to being dismissed after 5 years or 10 years)?

As the supervisor of a large and diverse group, Mike is aware that communication problems are bound to happen. When one employee said he “didn’t care to” do a particular job, Mike at first thought he was refusing to do something-until he learned that for the employee, who grew up in the rural South, “I don’t care to” meant “I don’t mind.” In his role as manager over this employee and many others who come from various cultural backgrounds, Mike’s most important job as a communicator is to

encourage employees to let him know their real feelings and opinions, rather than simply assume that they agree (or disagree) with him.

conduct seminars on communication, so that in time everyone will fully understand what everyone else is saying in any situation.

let employees know that there is a right way and a wrong way to communicate, and they had better learn the right way if they want to succeed at their jobs.

realize that he has been conditioned to communicate in a certain way, and that he is no more capable of changing that than he is of suddenly speaking a foreign language.

invite the expression of all viewpoints, no matter how controversial, because conflict is good for an organization.

1. Which of the following promotional elements has the potential to yield the greatest influence over a potential customer's decision to purchase a burrito from Chipotle?

Word-of-mouth

Advertising

Publicity

2. Which of the following promotional elements provides the most control for a marketing manager?
Advertising
Word-of-mouth
Publicity

3. In preparation for a new store opening within a neighborhood, if Chipotle were to offer free burritos to individuals who are influential within multiple large social groups or organizations within the related neighborhood with the objective of generating positive word-of-mouth, then this approach would be an example of a(an)
seeding strategy.
push strategy.
Internal marketing strategy.

4. Generally, the promotion mix strategy of a company should be designed so that its elements ____ each other.
complement
interfere with
confuse
don't influence

Which of the following statements is TRUE?

For Infrastructure as a Service (IaaS); which of the following is True:

Infrastructure as a service (IaaS) is instant computing software, Shopify is an example; that is provisioned and managed over the Internet

You can scale up and down with demand and pay only for what you use

IaaS helps you avoid the up-front expense of buying your own physical servers and other datacenter infrastructure.

2 of the above are correct

From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.

Select one:

a. institutional

b. comparative

c. covert

d. competitive

e. pioneering

An advertisement showing tiny aliens blasting cavities in a person's mouth is an example of the ________ approach to advertising execution.

Select one:

a. humor

b. endorser

c. fantasy creation

d. musical

e. slice-of-life

Murphy Bros took out an ad in several local papers focusing on how the company was started and how it benefits the community. This is an example of ________ advertising.

Select one:

a. pioneering

b. product

c. comparative

d. competitive

e. institutional

________ are a form of sales promotion to channel members.

Select one:

a. Loyalty programs

b. Multiple-purchase offers

c. Product placements

d. Product samples

e. Trade shows

California Milk Advisory Board has been running a national advertising campaign on television. The ad features "happy cows" and carries the tagline "Great cheese comes from happy cows. Happy cows come from California." The board developed a logo that is prominently displayed in the ads, and presumably the expectation is that a consumer would look for that logo on a wedge of cheese in the dairy case, selecting it over cheese from elsewhere. This is an example of ________ advertising.

Select one:

a. pioneering

b. institutional

c. comparative

d. product

e. competitive

Which of the following is NOT an assumption of the traditional economic order quantity (EOQ) model?

a. Holding and ordering costs are stable and known.

b. Demand is constant and known.

c. Supply lead time is constant and known.

d. Quantity discounts are possible.

Kim’s Nail Salon uses a weighted moving average method to forecast demand. She assigns a weight of 5 to the previous month’s demand, 3 to demand two months ago, and 2 to demand three months ago. If demand was 800 customers in April, 900 customers in May, 1,200 customers in June, and 2,000 customers in July, what should her forecast for August be?

a. 1,540

b. 910

c. 1,400

d. 1,210

Statewide Insurers receives 600 applications per month. Currently, there are 60 applications in the Reception area and 140 applications with the Underwriting team. How long does Receiving take to process an application? Assume that there are 20 working days per month.

a. 2 days

b. 3 days

c. 7 days

d. 10 days

Based on experience, the manager at the Giraffe Hotel decides to accept a reservation for a party of 12 guests knowing that his hotel is sold out. He is accepting the reservation because:

a. he can cancel the reservations of the 12 lowest-paying guests and get more revenue from the new guests

b. he can make arrangements with the neighboring hotel to accept the 12 guests

c. he is using overbooking techniques and has determined that he can safely accept the 12 guests

d. he knows he will have 6 cancellations and 6 no-shows among the current reservations

A manufacturing firm finds a location using the center of gravity method but rejects that location because they are unable to efficiently transport the finished goods to market. The firm’s action illustrates the link between __________ and location.

a. proximity

b. clustering

c. infrastructure

d. globalization

If the region or country where a company is located is experiencing a labor shortage, what should the company's management do?

1.In the production of pizza, which of the following four variables is NOT an input variable?

a.The amount of dough prepared for the pizza

b.The temperature of the oven

c.The type of chees on the pizza

d.The time that the customer leaves the pizza in the refrigerator

2.   The Just-In-Time production is associated with a                        system.

a.Push

b.Pull

An incident responder wants to capture volatile memory comprehensively from a running machine for forensic purposes. The machine is running a very recent release of the Linux OS.
Which of the following technical approaches would be the MOST feasible way to accomplish this capture?
A. Run the memdump utility with the -k flag.
B. Use a loadable kernel module capture utility, such as LiME.
C. Run dd on/dev/mem.
D. Employ a stand-alone utility, such as FTK Imager

The immediacy and personalization of social networks and, more broadly, the web itself set up the environment for ________.

Select one:

a. newspaper advertising

b. predatory pricing

c. viral marketing

d. green marketing

e. prosocial marketing

A recent study found that about 70 percent of Americans consult either a user review site or an independent review site before ________.

Select one:

a. believing advertising

b. making a purchase

c. beginning the shopping process

d. using a product

e. posting product information on social media

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He understands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.

Select one:

a. advertising

b. digital and social media marketing

c. sales promotion

d. personal selling

e. public relations and covert advertising

To encourage the ultimate purchase, marketers often rely on ________ to close the sale.

Select one:

a. social media

b. salespeople

c. cold calls

d. print ads

e. emails

In the context of social networks, ________ is targeted at working professionals and offers some distinct advantages in terms of content relevant to a professional audience.

Select one:

a. LinkedIn

b. Facebook

c. Twitter

d. Google Plus

e. Reddit.com

• The daily demand is 2000 units
• The production lead time is 4 days (this includes processing time, transport time, and waiting time)
• Management has decide to have a 1 day safety stock
•  One container fits 400 units