In: Accounting
You are required to prepare a brief on a proposed
study to be undertaken by your company. The study is to establish
the challenges faced by the company with respect to low sales. Your
brief should cover the following:
Conceive a topic for the study
Identify the research problem
State three (3) research questions
State two (2) significance of the study
explain the methods of data collection and analysis to
use
The challenges faced by the company is the following:
In today modern business environment the way of doing business is totally changed .
1.consistently have to improve quality of the product and price by using various methods.
2. Always customer satisfaction is the main objective of the business.
So problems faced by the company is
1.The main problem is competitor.
2.quality of the product
3.loss of core competencies
4 loss of market share and brand name
So to gain the problem we have to understand the following
1. Competitors strategy
2.improvement of quality and at the same time reduction of price.
For data collection we have to follow some methods
1.conduct survey on your product .By this we get know why our product is not succeed
2.carry analysis comparing with previous results and also comparing with Indsutrial results.
To achieve all this we have to use some methods like TQM ,SIXSIGMA,JIT etc