Question

You are required to prepare a brief on a proposed study to be undertaken by your company. The study is to establish the challenges faced by the company with respect to low sales. Your brief should cover the following:

1. Conceive a topic for the study
2. Identify the research problem
3. State three (3) research questions
4. State two (2) significance of the study

explain the methods of data collection and analysis to use

Answer 1

a. The topic will be "Barriers to an effective sale: A single company perspective".

b. The research problem will be "To identify the challenges which the present company is facing in regard to sales".

c. Research Questions:

• To identify the challenges which are leading to low sales in the company.
• To identify the factors which may influence sales in a positive way.
• To identify ways in which these factors can be implemented by the company to increase sales.

d. Significance of the study:

• It will help in increasing knowledge about the weaknesses and wrong processes and strategies being utilised by the company which were hampering their sales.
• It will help in knowing in what ways the hurdles can be overcomed so that the company's overall productivity can increase.

Data Collection: Data collection can be done through primary tools such as questionnaires and interviews to understand what the employees and supervisors feel about the challenges and factors responsible for sales. Other than that secondary sources can be used such as other research journals and articles regarding sales and it's challenges and ways in which those can be overcomed.

Data analysis: Data analysis can be done by using thematic analysis techniques and through some statistical analysis in case of quantitative data.