In: Economics
Jessica is a tomato farmer. According to the Five Forces Framework, under which of the following conditions would she face the most intense competition?
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 Each tomato farmer in the market produces its own hybrid variety of tomato.  | 
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 Jessica is one of 1,200 tomato farmers who sell in the same tomato market.  | 
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 There is little threat of new entrants into the market.  | 
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 There are six suppliers in the market for the main input used by farmers in the tomato market.  | 
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 The capital costs required to enter the tomato farming industry are very high.  | 
Answer is B
Industry rivalry is high when: – There are number of small or equal competitors and less when there’s a clear market leader. Jessica is in agriculture business and industry rivalry is high. so this is the case of most intense competition that is she faces.