ANSWER-
STEP-1 [ INTRODUCTION OF PORTER'S FIVE FORCES
FRAMEWORK]
Porter's five forces were developed in 1979 by Michael E Porter
of Harvard Business School. Porter's five forces is a simple
framework which is used as to evaluate the competitive strength and
position of a business organisation. This forces helps to access
the market competition and its attractiveness. This forces helps
business organisation to find out where the power lies in the
market in a business situation. By understanding the powers,
business can understand its strength of its competitive position
and can run its business effectively and efficiently.
These five forces also verify that new product or services is
potentially profitable. So, these five forces drives market by
accessing the market and its competition.
STEP-2 [ FIVE FORCES OF PORTER'S ]
- SUPPLIER POWER : Suppliers powers can be
determined by the numbers of suppliers in the market. Are they many
or only few potentially suppliers? Suppliers place much pressure on
a business. If supplier has lots of variety of products, then they
have huge powers to impact business margins and volumes. Because of
this Suppliers have powers to drive up prices
.
- BUYER POWER: As we know buyers and
customers and in the today business enviornment , customers are the
king of the market. Buyers powers is determined by the number of
buyer in the market. Importance of each buyer in the market, and
the option to switch supplier, give buyers the power to drive
price down and run its business efficient.
- COMPETITIVE RIVALRY : This is the most
important force which drives the market by the presence of the
number of competitors and there capabilities to drive the price in
the market. Different Competitors offers different various products
can drive price up but Many competitors offering undifferentiated
products can reduce the price.
- THREAT OF SUBSTITUTION: When there is closely
substitution available in the market, it provides more chances to
customers to switch its alternatives which
increases the prices in the
market. So, threat of substitution is one of the major forces which
drives the market prices.
- THREAT OF NEW ENTRY : Threat of new entry in
the market also affects the prices as Profitable market attract new
entrance, which can rise the
prices.
STEP -3 [CONCLUSION]
PORTER'S FIVE FORCES HELPS TO DETERMINE THE PRICES AND THE
COMPETITIVE STRENGTH TO RUN BUSINESS PROFITABILITY AND
EFFECTIVENESS. FIVE FORCES DRIVES THE PRICES AND COMPETITION, AND
GIVES OPPORTUNITY AS WELL AS THREATS TO THE BUSINESS.