Question

How would I develop a digital marketing plan for computer products that benefits growth and considers competition? Digital marketing options for your division: Discuss the decision to shift all or a portion of your division's promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs. Digital media impact: How would the addition of digital media options influence your division's overall promotional plan? Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division's goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc. Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division's goals? Please do not copy and paste a response that has already been given.

Answer 1

Solution:-

Digital marketing is an interactive marketing of prodcuts to reach out to mass public using digital technologies to generate leads / potential buyers and focusing on these leads to convert them in customers / or to retain the existing customers. There are various websies that offer different buying models that varies from buying impressions to buying the leads, even the call verified leads. Facebook, Google, Twitter are some of the major players in digital marketing. It even provide you the option to reach out to target audience rather than spending to reach out to all that are not potential customers or the product is not intended for their use. Obviously if you operates in B2C environment, you need to spend more to reach out to wider audience as you have large number of customers to serve. However, in B2B, you serve only businesses and hence tends to have lower number of customers and hence the spend reduce accordingly or even goes down to 0.

Since todays world, everybody is connected to world through internet, Digital marketing leaves very high impact to its customers. You can even run roadblocks / expandable ads / webpage skin / continuous impressions / run videos etc to have high impact. Such properties are called High impact properties.

Also a tool called google analytics has increased the importance of digital marketing and open ups the space to all. With the help of google analytics, you can actually monitor the traffic that is visiting your websites and all the data gets avaible to you for you to generate leads and convert them into your customers.

Understand the type of computer products-like CPU, keyboard, mouse, bluetooth device, speakers, computer headset, web camera, mic.

Key target market for these computer products are IT companies, internet cafes, individual professionals, students are target people.

The Digital marketing plan can be sold online shopping websites has been emerging now a days, publish digital advertisments on social media websites, take customer references and direct contact them. These products can be sold at job fairs, exhibitions and convention centers. For many companies we need to approach them directly and discuss and negotiate of the pricing. This would help to generate good revenue as companies need computer products in bulk quantity.