Question

Discuss the benefits of direct and digital marketing to buyers and sellers. What are some of the drawbacks?

Answer 1

Digital Marketing

The marketing process in which the organization uses technology and online platforms to promote and advertise their goods and services is known as digital marketing. This technique is more affordable and effective as the market boundaries are increasing and organizations need to improve their advertising skills to attract more and more customers and this is the best practice used by the maximum number of organizations in the current market. Now let us discuss some benefits and drawbacks of having digital marketing from both buyers and seller's point of view.

Benefit and drawback for sellers in direct and digital marketing.

Benefit

• Gets the benefit of communicating and attracting a large number of customers which is the main benefit in order to increase the sale of the product and increase the process of getting profit and achieving the organizational goals.

Drawback

• As through online platform organization can easily interact with the customers they will also get a huge number of queries and feedback which need to be handled carefully and for that organization needs a trained team which can increase the process cost.

Benefit and drawback for buyers in direct and digital marketing.

Benefit

• Buyers get the chance of interacting with new buyers which increases the variety of products and services to choose from. This helps the buyers to select the best and affordable product and services which truly improve the buying experience.

Drawback

• Buyers do not get the chance of understanding about the real performance of the product or experience about any service until unless they have purchased the same. This pull the buyers community to trust only the trusted brands they know even for the higher price.