Question

what are the benefits of direct and digital marketing to buyers and sellers.

Answer 1

Direct marketing materials, such as Internet and physical catalogues, online display ads, email blasts, and fliers, allow the buyer of products and services to do direct business with the seller. The absence of the middle man in these transactions expands the benefits to the customer in a number of forms by engaging in direct marketing outside the seller. As both seller of products and purchaser of goods and services, a small business may benefit from direct marketing.

Small companies that participate in direct marketing help to improve the customer buying process and at the same time the the amount of worker effort needed for each transaction. For instance, producing an Internet ad requires the business to pay an employee or contractor for the ad production and the purchasing of Web real estate for the ad to rotate on. The only employee and customer contact expected after this is for customer service related to ordering, querying or order fulfillment. When the business is the customer, the ease of purchasing achieved by telephone or online orders helps the company to save time and resources that would usually be spent searching for a needed item

Direct marketing picks and selects the potential consumers who are most likely to purchase the advertised product or service based on the demographics. A small business that sells flowers and greeting cards that receive direct marketing brochures that concentrate on new display cases and bulk flower pots while sending fliers advertising Administrative Professional's Day bouquets to other businesses in the area. Products for sale are presented in each scenario to customers needing the goods. Providing related goods to an active audience increases the high-sales opportunity.

A small business looking to make a substantial investment in products or services profits as it lacks the opportunity to extensively study alternatives for purchasing. Catalogs and landing pages for online ads provide comprehensive details on the goods and services that the customer may use to decide if a specific purchase suits the business ' needs or if a second choice may be better. Since a salesperson is not involved in the process, there is no obligation for the buyer to make an immediate decision which may not best serve his company.

For repeat business or upsell connect with current customers. Any of the most important company that you do comes from repeat customers. Stay in touch with direct marketing customers to promote a particular offer, promotion or event, and let them know about other services.
Direct marketing has fast turnaround and efficiency. Commercial printers give fast turnaround time to get customers direct mail out. An email can also be sent out to customers very quickly.

For a better response, you can customise. Variable data printing, or VDP, enables you to customize every piece of direct mail marketing. Addressing the recipients by name and also printing letters depending on the target market gives corporations and organisations more ways to communicate with customers. For eg, you may be simultaneously advertising an offer for women's makeup and men's ties. Variable data printing contains multiple functions