Question

E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply. When we talk about modern communication technology, this is electronic media, more known as the internet (in the realm of e-marketing, the terms of online marketing and internet marketing are usually interchangeable). Please read all the question and then answer the following question.

a. Justify why the Internet can change the pricing of a product? (Give at least FIVE (5) reason each
with a proper examples)

b. List and explain the elements of the 7 P’s.

c. How can we used or mix the 7 P’s into the E-Marketing strategies?

Answer 1

(a)

• Internet provides multi channel retailing. It influences demand, supply and market related elements for each retailers and consumers. These elemrnts shape retailers price setting abilities which, in turn, shape their pricing strategies.
• Shifts in a supply curve are usually the result of advances in internet that reduce the input costs of production.It improves production efficiency will shift a supply curve to the right.The cost f production goes fall, and consumers will demand more of the products at low cost.
• The price we establish for a product can also effect the demand for the product.Set prices only after careful analysis. We can use advanced technologies like computerized models to help the business guage the demand of a product and set the optimum sale price.
• Internet has a powerful impact on this in the terms of collect, handle,interchange, communicate, analysis,personalise and customize information, leading to cost changing and improved customers satisfaction.
• By changing the amount of time spend on unnecessary tasks, shrinking the chances of human error and allowing more people specifically clients to be involved in projects, your company will be better able to operate more efficiently, reduce costs and improve the communication with consumers simply through automation.

(b)

product

Research the product or service or the mix of products and services, appropriate or suitable for the market and the customers today.

prices

Develop the habits of continuously examining and reexamining the prices of the products and services yiu sell to make sure they are still appropriate to the realities of the current market.

promotion

It includes all the way you tell your products or services and how you then market and sell to them.

place

Develop the habits of reviewing upon the exact location where the customers meet the sales person.

Packaging

Develop the habits of standing back and looking at every visual elements in the packaging of your products or service through the eyes of a critical prospect.

Positioning

Develop the thinking continually about how you are positioned in the herats and minds of customers.

People

Develop the habits of thinking in terms of the peoples inside and outside of your business who responsible for every elements of sale, market and all activities.

(c)

As products, markets, customers and needs to change rapidly, you must continually revisits these seven ps to make sure you are on track and achieving the maximum results possible for you today's.