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In: Operations Management

Why do marketers study trends? Demographic trends, social/value trends, technology trends, Etc. When developing a marketing...

  1. Why do marketers study trends? Demographic trends, social/value trends, technology trends, Etc. When developing a marketing plan, where in the marketing plan, do we consider these trends, and where can we get information about them? Is studying trends becoming more or less critical in marketing planning? Why? (25 points 150-200 words).

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Marketers are studying trends to guarantee that you remain ahead of the loop in terms of understanding who your potential market is and what the industry wants them to be. Listen to market trends and adapt with them to help save you money. Keep important (now and in the long run) in your target marketplace and among your competition.

You don't have to follow all the trends before creating a marketing plan, but you have to take them into consideration. There are plenty of places to go and get information about your market trends. Community and state-owned business newspapers also publish abstract issues; you should speak to city business reporters; and city chambers of commerce produce forecasts, much as manufacturers' organizations do (names are specific in various areas of the country). Scan the industry papers and speak to the medical organization.

Over the modern years, the study of marketing trends has been increasingly important in the area of strategic strategy, because businesses rely more on the variables that impact them, and they need to research business dynamics and respond appropriately to succeed on the business.


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