What are the examples of "Needs Based Approach" that you can share in terms of products...

What are the examples of "Needs Based Approach" that you can share in terms of products that are born out of personal need?

Expert Solution

The need-based approach can be seen as a method of product development that is used by marketers to develop the product after analyzing the needs of the customers. Some of the examples of need-based approach for the product development are as below=

Adult diaper= Most of us think that diapers are commonly used for babies but adults or in fact mature individuals also suffer from not able to control their nature's call. The marketers identify this need of the customers and developed adult diapers.

Tata Nano= This is the world's cheapest 4-wheeler car that was produced by Tata Motors of India after identifying the needs of the local customers who cannot afford the mid-ranged cars and thus they came up with this car that used to be considered as the most affordable car.

Portable music system walkman)- This device was first developed by Sony when the company recognized the need of the youth who wants to carry music with them while they are moving from one place to another.

keosha answered 2 years ago

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