Question

What are the differences in marketing strategy for food and non-food products?  

Answer 1

The first most important distinction in the marketing strategy between eatable and non eatable items is the timeline within which they are sold. Some eatable items are to be made available in a certain period of time otherwise which their value gets reduced such as grocery. Since the food items have perishable quality they are to be transported within a timeline to retain their importance. Whereas timeline is not that significant in case of non food items as they can be stored for longer and nade available at any time for example shoes, clothes etc.

Another difference is in the packaging of food items which needs to be according to the nature of product to avoid spoilage, leakage, breakage etc. Moreover Packaging of food items should also not be hazardous to health or raising concerns to the customer base. while as incase of non food items packaging can be less significant as they can be packaged in any material and are not directly associated with health.

The marketing strategy for food items requires building more reliability and trust among customer base to assure them of quality and health, therefore food items require more strong brand equity in comparison to the non food items as customers before choosing a food items take into consideration the health factors, ingredients etc.

The marketing of food items is more complex and undergoes scrutiny and Inspection which takes significant role in approving them to be sold so as to ensure that they belong to certain quality standards, are fit for consumption, do not pose health risks and are served in proper conditions while the laws and regulations in case of other products are not that strict.

Another important consideration is the maintaining of stock in the markets which in case of food items is necessarily to be in moderate range so that it matches the demand. Where as non food items can be stocked in large piles without any risk of loss , unpalatability and waste.

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