Question

In: Finance

what is netflix strategic approach for marketing and finance?

what is netflix strategic approach for marketing and finance?

Solutions

Expert Solution

Answer: Netflix- It is a media service and production company of California, America. It was founded in 1997. It has 169 million paid users. It has presence all over the world except Mainland China, Syria and North Korea.

Netflix Mission Statement- Is exceptional services to its customers, employees, investors and partners and to increase its customer base.

Netflix vision statement- Is to become the top entertainment company in the world.

Marketing strategy of Netflix- Netflix is in Oligopoly industry where there are small number of firms in the market. Company's objective is to increase the paid subscription nationally and internationally. Comany is enhancing the customer experience by expanding the streaming services. Netflix includes all the stakeholders in its mission statement. Netflix satisfies its customers by providing several enterntainment options online, this platform is reliable and stable. It provides quality videos at lower cost. Netflix puts lot off efforts to understand the needs of customers. Customer satisfaction is the strength of Netflix.

Netflix also considers promotional strategies, it gives free 1 month trial to the customers.

Netflix considers its Social responsibility also by contributing into economy, environment and people.

Netflix finance strategy-

Financial information-

  • Revenue- $20.16 Billion
  • Net Income- $1.866 Bn
  • Total Assets- $33.975 Bn

Netflix has made a good net worth in jus 22 years. We can very well see that its revenues are growing year on year. Growth in international subscription has increased. Cost of revenue has also increased in this regard. Netflix has invested higher amount to construct the original content to attract the customers. Its total assets have also grown very fast.


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