example of case study in terms of business analytics

Expert Solution

Businesses make investments in technology with certain intentions which can be

creating customer base

increasing wealth of shareholder or

smart long term investment to increase profit.

These technological decisions are not easy and require smart judgement in terms of future prospects and using the technology to the best ability or we can say effectively and efficiently. In the recent years the Artificial intelligence and machine learning have gained importance in terms of technology. Companies are being idealistic and creative in using these technologies.

business analytics is concerned with companies which make data driven decisions. companies use business analytics for various decisions may it be finance or marketing. Business analytics is used to provide insights in providing future decision using the past data.

One example of business analytics being used in recent times is with Starbucks.

Starbucks is a Seattle based coffee chain which operates in various countries. Starbucks started with a concept of Loyalty card recently where they give some discounts to the customers for using the card.But with the help of the card Starbucks is able to analyse the cardholders purchase history at Starbucks. With millions of such customers Starbucks is able to use business analytics and find out which product a customer is interested in and what offers are customers looking for. The company then sends mails and SMSs to customers after analyzing the data regarding the offers. These offers are according to the customers hence it increases sales. This also allows Starbucks to increase to frequency of existing base of customers.

You van also give examples of Amazon.

Please give a thumbs up

ekkarill92 answered 2 years ago

MARKETING ANALYTICS: Case Study Name: ____________________ &nbs

MARKETING ANALYTICS: Case Study Name: ____________________ Date: ________________________ Background You have been promoted to Vice President of Marketing for ACME CPG, Inc. ACME sells consumer packaged goods (CPG) to its customers in the United States. ACME competes against other CPG companies, such as Procter & Gamble with brands such as Tide laundry detergent and Ivory soap, as well as Unilever, with brands such as Sun laundry detergent and Dove soap. Customers mostly know ACME CPG for its line of environmentally friendly...

Define, explain and give a case study example of the following terms: • Remedies of Breach...

Define, explain and give a case study example of the following terms: • Remedies of Breach • Implied Warranties • Intangible Property

Define, explain and give a case study example of the following terms: • Signature Liability •...

Define, explain and give a case study example of the following terms: • Signature Liability • Acceleration Clause • Commercial Fund Transfers

Find a real world business example or examples in a case study and comment on the...

Find a real world business example or examples in a case study and comment on the way hypothesis testing can be applied to answer a relevant business question. Identify the question(s) in your post and provide the data set at an attachment as a reference. Finally, explain how you would approach using the data set to answer the business question. This was the exact question posted.

Define, explain and give a case study example of the following terms: Open Payment Term ...

Define, explain and give a case study example of the following terms: Open Payment Term Parol Evidence Risk of Loss

Find a real-world business example with data set (or example from a case study) and comment...

Find a real-world business example with data set (or example from a case study) and comment on the way hypothesis testing can be applied to answer a relevant business question. Identify the question(s) in your post and provide the data set at an attachment as a reference. please try to do it with R.

Find a real-world business example or examples in a case study and comment on the way...

Find a real-world business example or examples in a case study and comment on the way hypothesis testing can be applied to answer a relevant business question. Identify the question(s) in your post and provide the data set at an attachment as a reference. Finally, explain how you would approach using the data set to answer the business question.

What is the focus of Business Analytics. Provide the three main levels and provide an example...

What is the focus of Business Analytics. Provide the three main levels and provide an example of their application. Many business are focusing on data harvesting as part of their core competency (Amazon, Facebook, and Google are perfect examples). How could these companies utilize this immense data along with Business Analytics to create and sustain competitive advantage.

Case Study Design and Analysis Create a fictional case study using these terms Persuasion (may not...

Case Study Design and Analysis Create a fictional case study using these terms Persuasion (may not be related to actual individuals). You will use the following guidelines while writing your case study: Background: You need to describe the demographics of individuals involved in the case study such as their age, gender, occupation, education, relationships, and family history. The case story: You need to describe a scenario using third person in which individuals have joined a nonreligious cult or group prescribing...

Briefly explain using a short case study as to how organizations are using prescriptive analytics for...

Briefly explain using a short case study as to how organizations are using prescriptive analytics for the purpose of strategic/tactical/financial planning to achieve enterprise optimization (minimum 160 words)

Question