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ACC 650 - REVISED PROBLEM 7-38 - (Required 3) ■ Problem 7–38 Sales Mix and Employee...

ACC 650 - REVISED PROBLEM 7-38 - (Required 3)

■ Problem 7–38
Sales Mix and Employee
Compensation; Operating
Changes
(LO 7-4, 7-5)
2(c). Commissions, total:
$535,600

Lawrence Corporation sells two ceiling fans, Deluxe and Basic. Current sales total 66,000 units, consisting
of 44,000 Deluxe units and 22,000 Basic units. Selling price and variable cost information follow.

Deluxe Basic
Selling Price $92 $76
Variable Cost 64 38

Salespeople currently receive flat salaries that total $350,000. Management is contemplating a change
to a compensation plan that is based on commissions in an effort to boost the company’s presence in the
marketplace. Two plans are under consideration:

Plan A: 8% commission computed on gross dollar sales. Deluxe sales are expected to total
50,000 units; Basic sales are anticipated to be 20,000 units.
Plan B: 20% commission computed on the basis of production contribution margins. Deluxe
sales are anticipated to be 28,000 units; Basic sales are expected to total 42,000 units.

Required:

3.   Assume that Plan B is under consideration.
a. Compare Plan A and Plan B with respect to total units and the sales mix. Comment on the results.
b. In comparison with flat salaries, is Plan B more attractive to the sales force? To the company?
Show calculations to support your answers.

Solutions

Expert Solution

Delux Basic
Selling price 92 76
Variable cost 64 38
Contribution 28 38
Under plan A Sales mix is expected 50000 units oof Deluxe and 20000 units of Basic
Delux Basic Total
Contribution per unit 28 38
Units 50000 20000
sales in value                                      A 4600000 1520000 6120000
Contribution                                       B 1400000 760000 2160000
Commission 8% on sales               A*8/100 368000 121600 489600
Profit                                                    B- commission 1032000 638400 1670400
Under plan A Sales mix is expected 28000 units oof Deluxe and 42000 units of Basic
Delux Basic Total
Contribution per unit 28 38
Units 50000 20000
sales in value                                      A 4600000 1520000 6120000
Contribution                                       B 1400000 760000 2160000
Commission 20% on contribution                B*20/100 280000 152000 432000
Profit                                                    A- commission 1120000 608000 1728000
In comparision of plan A with Plan b commission expense is more in Plan A so Plan B is more effiecient / beneficial . Profit in plan A = 1670400 and profit in plan B 1728000.
B) Flat salary of sales rep is $ 350000.
but in Plan a commision is $489600
but in plan B commision is $432000
As we see above more income to sales force is in plan A but which is not benefical to company .
So in comparision to plan B which company would adopt Flat salaries are less attractive .
hence Plan B is more attractive to sales force.

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