In: Accounting
ACC 650 - REVISED PROBLEM 7-38 - (Required 3)
■ Problem 7–38
Sales Mix and Employee
Compensation; Operating
Changes
(LO 7-4, 7-5)
2(c). Commissions, total:
$535,600
Lawrence Corporation sells two ceiling fans, Deluxe and Basic.
Current sales total 66,000 units, consisting
of 44,000 Deluxe units and 22,000 Basic units. Selling price and
variable cost information follow.
Deluxe | Basic | |
Selling Price | $92 | $76 |
Variable Cost | 64 | 38 |
Salespeople currently receive flat salaries that total $350,000.
Management is contemplating a change
to a compensation plan that is based on commissions in an effort to
boost the company’s presence in the
marketplace. Two plans are under consideration:
Plan A: 8% commission computed on gross dollar
sales. Deluxe sales are expected to total
50,000 units; Basic sales are anticipated to be 20,000 units.
Plan B: 20% commission computed on the basis of
production contribution margins. Deluxe
sales are anticipated to be 28,000 units; Basic sales are expected
to total 42,000 units.
Required:
3. | Assume that Plan B is under consideration. |
a. Compare Plan A and Plan B with respect to total units and the sales mix. Comment on the results. | |
b. In comparison with flat salaries, is Plan B more attractive to the sales force? To the company? | |
Show calculations to support your answers. |
Delux | Basic | |||
Selling price | 92 | 76 | ||
Variable cost | 64 | 38 | ||
Contribution | 28 | 38 | ||
Under plan A Sales mix is expected 50000 units oof Deluxe and 20000 units of Basic | ||||
Delux | Basic | Total | ||
Contribution per unit | 28 | 38 | ||
Units | 50000 | 20000 | ||
sales in value A | 4600000 | 1520000 | 6120000 | |
Contribution B | 1400000 | 760000 | 2160000 | |
Commission 8% on sales A*8/100 | 368000 | 121600 | 489600 | |
Profit B- commission | 1032000 | 638400 | 1670400 | |
Under plan A Sales mix is expected 28000 units oof Deluxe and 42000 units of Basic | ||||
Delux | Basic | Total | ||
Contribution per unit | 28 | 38 | ||
Units | 50000 | 20000 | ||
sales in value A | 4600000 | 1520000 | 6120000 | |
Contribution B | 1400000 | 760000 | 2160000 | |
Commission 20% on contribution B*20/100 | 280000 | 152000 | 432000 | |
Profit A- commission | 1120000 | 608000 | 1728000 | |
In comparision of plan A with Plan b commission expense is more in Plan A so Plan B is more effiecient / beneficial . Profit in plan A = 1670400 and profit in plan B 1728000. | ||||
B) | Flat salary of sales rep is $ 350000. | |||
but in Plan a commision is $489600 | ||||
but in plan B commision is $432000 | ||||
As we see above more income to sales force is in plan A but which is not benefical to company . | ||||
So in comparision to plan B which company would adopt Flat salaries are less attractive . | ||||
hence Plan B is more attractive to sales force. |