Question

Form a three-person team. Divide the responsibility for getting newspaper advertisements and menus for several local restaurants. While you are at the restaurants to obtain copies of their menus, observe the atmosphere and interview the manager to determine what he or she believes are the primary reasons people chose to dine with them. Pool your information and develop a table comparing the restaurants in terms of convenience of location, value for the money, food variety and quality, atmosphere, and so on. Rank the restaurants in terms of their appeal to college students. Explain the basis of your rankings. What other market segments would be attracted to the restaurants and why? Do the newspaper advertisements emphasize the most effective appeal for a particular restaurant? Explain.

Answer 1

The atmosphere and the nature of the restaurants are described below that shows the reasons for attracting the college students.

Name of the restaurant	Ambience	Food	Value for money
Restaurant A	Cool, soothing music is heard, pleasant colored walls and floor	All varieties of foods are available, famous for the vegetarian foods.	Quality food is served.
Restaurant B	Fancy appearance, walls painted with bright colors.	Mostly the non-vegetarian food is available, good taste	Good service and complimentary are provided.
Restaurant C	Dim lights in the lobby, greenery attracts the more in the dining area.	Asian, Chinese and continental foods are available, known for its quality foods.	Quick response from the staff and serve the tasty food within no time.

 

From the above restaurants, the management of restaurant B focused mainly on attracting the college students. The restaurant C which attracts the people of different countries and different tastes. Finally, the restaurant A focuses on the people who are vegetarians and is famous for its variety of foods.

 

The restaurant B is considered as the best one, in attracting the teenage and college going people by its appearance, ambience and the kind of foods served and service delivered. As most teenagers are interested in taking non-vegetarian foods, the restaurant management planned to attract with the variety and tasty foods.

 

Apart, from that the complementary food is also provided especially for the one who stays there. Keeping in mind, the aggressive nature of the teenagers the quick service is provided and tasty food served.

 

This shows that the restaurant B captures the greater market share of college students when compared to that of the others.

 

Yes, the newspapers help to reach more number of college students who are in dilemma to choose the best one for their interest and tastes. It is hard to pick the teenager who doesn’t go through the newspaper, and this makes the restaurant advertisements to directly reach the potential consumers.

Yes, the newspapers help to reach more number of college students who are in dilemma to choose the best one for their interest and tastes.