Question

show me how to write a marketing strategy for a franchise for Kentucky Fry Chicken.

Answer 1

KFC is a American fast food joint and like any other fast food joint, its forte is convenience of customers. Since it is fast food young adults find it very convenient for takeaways or eating in. KFC's products are not higly priced, its target so the young crowd can shell out a small amount to have a delicious meal.

KFC uses demographic segmentation to serve the market as per the customer needs & wants. It always comes up with different menus for each location. For eg:- In India they have brought in vegetarian items too since India has 50% vegetarian crowd. So it targets both veg and non veg people in India for a good inflow of revenue. By bringing in the veg menu, it is now catering even to the left out segment. Thereby inceasing its customer base.

KFC can target people within the age group of 6-75. The new healthier options of KFC has helped to extend the boundaries of the age groups. Both the male and females are targeted. The median income and higher income group are the primary targets of the business. The higher disposable income group are targeted for the premium food range of the business.

The residents of the small and the big cities are the primary target of KFC. The market penetration strategy of KFC has also included the people of the rural areas as the new customer segment of KFC.It promotes its brand by social media advertisement and also gives sponsporship for various events.