service marketing : please show clear solution Estimate and establish a future service strategy for Oman...

service marketing : please show clear solution

Estimate and establish a future service strategy for Oman Air, your future strategy

should consist of the following five key elements.

a. Future markets

b. Future strategic partnerships

c. Future services

d. Diversification

e. Innovation

(Each Element carries 2 Marks, Total 5*2 = 10 Marks)

Solutions

Expert Solution

A. Future market

Africa is going to be a booming market for Oman air. So they are expanding themselves to different regions of Africa. The African routes are already very popular with Oman Air guests and the airline has recently hiked its summer schedule to Egypt from 10 flights a week to 12 due to the high demand for the thriving metropolis of Cairo which spreads along the world famous River Nile.

B. Strategic partnership

Oman air has been tied up their partnership between Cargolux for freight transfer. This will helps to move freight between Europe, Africa and India with freight handling specialist SATS and Menzies aviation, for ground handling in Oman.

C. Future services

Oman air have launched many attractive and extremely popular destinations over recent months, we look forward to further expanding Oman Air’s network in the course of the Winter. The most notable of these will be Guangzhou, their first destination in China.

The service will initially offer four flights per week on Monday, Wednesday, Friday and Sunday from Muscat to Guangzhou. The airline will serve customers on the new route using award winning Airbus 330-200s, configured with 196 Economy Class seats and 30 Business Class seats.

D. Diversification

They are planning to diversify into tourism and logistics segments in the near future.

Please rate my answer.

Rahul Sunny answered 3 months ago

Next > < Previous

Related Solutions

Marketing ●Topic: Introduction of the marketing strategy of a tourism attraction/company’s product or service of your...

Marketing ●Topic: Introduction of the marketing strategy of a tourism attraction/company’s product or service of your country (in Tanzania specifically) ●Possible Content : Chose a tourism attraction /company’s product or brand in your country, describe: 1.The background 2. The marketing environment of it 3.The STP strategy of it. (1)market segmentation (2)target market (3)positioning strategy 4. The 4Ps strategy of it (1) product The country chosen is Tanzania. Send in PPT or file

develop a clear and objective process(framework) whereby the formulation of the marketing strategy can be effectively...

develop a clear and objective process(framework) whereby the formulation of the marketing strategy can be effectively executed and communicated to customer and consumer.

Prepare an international marketing strategy for the future three years of the brand; product and brand...

Prepare an international marketing strategy for the future three years of the brand; product and brand of your choice. The final strategy plan will include the following: Select one new country market for future market development. Select one existing country for further market penetration. Select one existing country for future divestment (exit). Your selection criteria (Review Chapters 6, 12). Must include and explain three (3) multi-attribute evaluation tables that include twice the number of countries as candidates) (Review Chapter 11)....

please show the steps and clear hand writing please show how to Derive the Newton-Raphson formula....

please show the steps and clear hand writing please show how to Derive the Newton-Raphson formula. Diagrams and explanations will be needed.

please explain 5 gaps of service quality model! as clear as possible.

2. a) Why is franchising an important strategy in marketing a good or service? Explain using...

2. a) Why is franchising an important strategy in marketing a good or service? Explain using an example. b) What is a cartel and why are they often unsuccessful?

1) Decide on a product or service you are marketing. 2) Create an advertising strategy for...

1) Decide on a product or service you are marketing. 2) Create an advertising strategy for each channel within a multi-channel marketing campaign: Television Advertisement Online / Mobile / Social Media Newspaper Direct Mail Magazine Radio Outdoor Advertisement 3) What are the common themes and strategies behind all of your different types of advertisements?

show me how to write a marketing strategy for a franchise for Kentucky Fry Chicken.

Attention: I had earlier asked the same but the solution was not clear,Kindly show all the...

Attention: I had earlier asked the same but the solution was not clear,Kindly show all the workings explicitly. 1) Your friend grabs a die at random from a drawer containing two 6 -sided dice,one 8-sided,and one 12-sided die. She rolls the die once and reports that the result is 7. a) Make a discrete Bayes table showing the prior ,likelihood,and posterior for the type of die rolled given the data. b) What are your posterior odds that the die has...

economics question be clear show steps and solution for rating solve in 40 minutes for rating...

economics question be clear show steps and solution for rating solve in 40 minutes for rating Seven years ago a New Brunswick logging company purchased a used wood chipper for $131,000 for biomass and custom chipping. Operating and maintenance costs averaged $4,000 per year. A complete overhaul at the end of year 4 cost additional $9,000. Annual revenue from using the chipper was $20,000 per year. Calculate the annual worth of the chipper at 7% interest rate (Note: Round your...

Subjects