Question

Write an overview for a franchise of Kentucky Fried Chicken.

Answer 1

A franchise is a joint venture between 2 businesses. One gives the right to use thier name and idea and charge some amount for that.Aim of franchise is to expand the business.Franchiser is the one who's idea and name is being used and franchisee who buys the right to sell the franchisor's goods or services.The quality of sevices or goods provided by the franchisee is always as same as the franchisor.

OVERVIEW FOR A FRANCHISE OF KENTUCKY FRIED CHICKEN.

1. Introduction- KFC (Kentucky Fried Chicken) is a fast food restaurant chain and the world’s most popular chicken brand. This company headquartered in Louisville, in U.S. Menu serves-Fried chicken, Chicken sandwiches,Wraps French fries, Soft drinks, Salads Desserts Breakfast Krushers etc.There are very few outlets which serve anything in vegetarian.First franchise was opened in Utah in 1952.KFC in china is the currently largest chain which dominate the market.Mission of the company is to build the world's most loved, trusted and fastest growing restaurant brands.The aims and objectives of KFC is to provide quality all over the world through their franchise and give better customer satisfation through their services.

2.Business Description - KFC is the subsidary of Yum! brands.Its brand's slogan is “It's finger-lickin' good.KFC Business outlets are owned by franchisees or directly by the company. Eleven percent of outlets are company owned and rest by  franchise holders.The company follows his formula for success, breading and freshly preparing delicious chicken by hand in more than 24,000 restaurants in over 145 countries around the world.If we go back to the history KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky.

3.Sales and Marketing KFC (Kentucky Fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants.It used to serve the same menu all around the world and provide same quality of service and dishes.KFC always believes in keeping its outlet in premium areas such as malls, These KFC outlets also carry out delivery for online orders of KFC which gives benefit to the sales.One of the major competitors of KFC is McDonalds and Subway.customers of KFC are of various age groups but maximum youngsters have a visit.

4. Financial Needs- The minimum financial requirement to open a KFC restaurant in the U.S. is $1.5 million net worth and $750,000 in liquid assets.KFC charges an initial franchise fee of $45,000 to all of its new franchisees.The length of the initial franchise term is 20 years. Owning a KFC fast food restaurant franchise is easy because of the training and support of the brand team,for the franchise one should have prior experience of business as it is the most leading brand which can payoff much.For application one have to apply according to the need of the location,the application will be reviewed by the KFC franchise team and be contacted through email or other contact description that is provided by you.

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