Question

Westpac City-Bay Fun Run is an annual fund-raising event that started in Adelaide in November of 1973. The main purpose of the event is to raise funds to support the athletic community of South Australia and to support local athletes and clubs while also engaging in a fun and friendly competition. From its humble origins, the event grew each year and last year the run raised over 350,000 AUD. It is a popular event, supported by many local firms and individuals alike and entry fees range from 25 dollars to 60. Despite the event being organized for September 2020, the organizers are already thinking about 2021 and how to make the event even bigger.There are three main types of marketing research that were discussed in the week 4 lecture (exploratory, descriptive, and causal). Imagine that you have joined the board of directors for the City-Bay Fun Run as a Market Research Advisor. Explain to the Board the three types of research they could do before the 2021 run and give examples of how and where primary and secondary data could be collected and used to improve the event. Explain the relevance of primary and secondary data to the Board. (400 words essay)

Answer 1

Descriptive research is characterized as a method of analysis that explains the features of the population or occurrence under study. This approach relies more on the research subject's "what," rather than the research subject's "why."

In other words, concise work relies mainly on explaining a population segment's essence, without dwelling on "why" a specific occurrence exists. In other words, the topic of the study is "identified," without explaining "why" this occurs.

The board of directors can conduct descriptive research before 2021 which would give them an idea about the meaningful insights of the next planned event. This way an idea about what can be done to make the event successful and big can be generated.

The data can be collected by:

Report Review: A paper review was conducted before the start of the season to help explain the program. A copy of the 'player's handbook,' a manual devised by the program manager during his doctoral studies, will be given to the researcher. The paper will include principles, ideas, and social engagement models. Before the outset of the season, each team should be presented with a copy of the handbook used to introduce them to the ideology, principles, and practices of the program. The player's handbook is used in instructional classrooms (one-hour twice-a-week classrooms) that are not part of the school curriculum but consist of learning time explicitly tailored to educate players' life skills and principles. This also reviewed the website of the institution, administrative records, and media coverage, allowing the researcher to draw reliable conclusions about the case.

Non-participant Extrapolation: You will make multiple hours of observations and take 50 pages of field notes. Findings will include 11 group days, 5 learning courses, 5 tournaments, 3 life skill techniques, and 6 trainer-parent-player gatherings. Furthermore, the analyst must devote several hours in the office of the coaches documenting team encounters.

Interviews: Pilot interviews with one executive, one mentor, one athlete, and one parent will be performed to check the interview guides and validate the appropriateness of the questions posed. Minor improvements will be made to the terminology of some of the issues. Four general parts of the interview guide included: demographics, context, external assets, and player growth. Nevertheless, considering that the participation of participants in the study differed, questions were customized to each segment. Administrators, coaches, and parents will be included their age, profession, employment, and past experiences in sport in the demographics segment, while players only addressed their sex and athletic experiences. Administrators and coaches will explore the theory, benefits and weaknesses of the curriculum in the history section as the players and parents reflected on their experiences. In the segment on external properties, questions will be unique to each participant category. The managers addressed instructor recruitment/retention, instructor partnerships, and parent experiences. Coaches will identify the coaching support they got, and their relationships with parents. Teams spoke out of parental support and mentor relationships. Parents will be addressed concerns on players related to welfare and coaching. Finally, managers and coaches will discuss the methods used to teach life skills and values in the student development segment, while participants and guardians will discuss how life skills and values were implemented across the program. A second interview will be held at the conclusion of the season with the program director who gave a general description of the season.