Question

Identify the types of digital marketing. Give examples of each.

Answer 1

Some of the digital marketing are:

1. Social media marketing - In the social media marketing. we use the social media platforms and websites to promote or advertise our products and services. Example - Like any hotel use Facebook,Twitter to advertise there product and services.
2. Content marketing - Content marketing is used to share the valuable information by the help of storytelling to increase the brand awareness to attract the customers. Example - Coca Cola generally use the content marketing.In which they advertise there product by making the story.
3. Search engine optimization - Search engine optimization(SEO) is a process to optimizing the websites. So that they can show when anyone search the specific word in the Google. Example - Google is the example of SEO.wher any website is shown by searching the words.
4. Pay Per Click Advertising - Pay Per Click Advertising is similar to the Search engine marketing.where the advertiser pay the money for per click in there advertisement to the social media.Example - Amazon is doing the Pay Per Click, where they advertise there product in Facebook or Google and when you click on that advertisement.Amazon have to pay.
5. Email Marketing - In the email Marketing, advertiser send their advertisement to the receiver via e-mail is called the Email Marketing.Example - Various recruitment firms using the email marketing to mail you the vacancies in different organization.