Question

In: Economics

21.- Explain and give examples of each of the four key elements included in digital marketing....

21.- Explain and give examples of each of the four key elements included in digital marketing. For each element, explain the flow of information between consumers and firms or organizations.

22.- The following data are collected after a firm runs a search marketing campaign. The average margin per transaction generated from the search marketing program is $200.

Media spending

Impressions

Clicks

Transactions

$524,000

4,768,407

182,341

3,453

Determine each of the following metrics for the program detailed above:

  1. Click-through rate
  2. Conversion rate
  3. Cost per click
  4. Cost per sale or transaction
  5. Profit from the search ad program
  6. Search ad return on investment

Solutions

Expert Solution

Rahul Sunny answered 1 year ago
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