Question

• What roles do personal or demographic factors play in consumer/customer decision to purchase product or service?
• How do these factors influence consumer behavior?
• Minmum 250words

Answer 1

Answer

Individual or segment factors have an incredible impact on shoppers' dynamic to purchase certain items or administrations. These elements assume significant jobs that cause the individuals to choose whether a contribution is qualified to purchase or not. Segment factors include age, sexual orientation, pay, and numerous others, which greatly affect the clients purchasing behaviors, recognition, and utilities.

Some of the roles do personal/demographic factors play in consumer/customer decision to purchase product /service are:

• Male-arranged garments line items won't be purchased by female shoppers.
• Low-salary acquiring families won't purchase fashioner items being sold at premium costs.
• A customer living in a hot locale is bound to purchase cooling items.

These factors influence consumer behavior:

There are individuals who have diverse age gatherings, salary levels, sex contrasts, who think contrastingly and have various ways of life. Twenty to thirty-year-olds have various necessities and more spotlight on the design and way of life items, though, older folks don't fundamentally think about the way of life, they are progressively worried about wellbeing and health, hence they center around Saving more. Guys and females have various requirements, and they favor extremely assorted items or administrations than guys. Hence, a few items are intended for just explicit gatherings. Pay levels additionally matter a great deal, concluding whether to buy an item or to abstain from it. A person who has low pay won't spend a great deal on the stuff that isn't generally important for his life, however, a rich individual, can spend a ton on extravagance and have all the stuff that isn't generally fundamental. Advertisers promoting their items ought to do careful research on the socioeconomics of their objective market to comprehend them better. This would help in the advertising efforts drawing in the consideration of potential clients all the more viably.