Question

You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:

You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,” in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential information that a typical business plan includes. The secondary audience includes potential investors, employees, and business partners.

To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Try-On in the stores, giving them to opportunity order five pairs of frames, try them on in the stores, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the opinions of family and friends.

On the job (Internal, Unsolicited Proposal)
Write a 3-5 page internal proposal to your boss or supervisor. Select one of the topics below listed as A-D, and make sure to include it as one of your headings. Remember to include additional headings or sub-headings for each section in the proposal that explain this program- i.e. Background, Solution, Recommendation. Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Usually, the person to whom you submit your proposal is in a position to order the implementation of the change recommended.

1. Home Try-On: Making online shopping even better than in-store shopping.
2. Home-Try On: Our tried and true way to eliminate the risk of buying eyewear online.
3. Home Try-On: Now you can try on five frames in the comfort of your own home.
4. Home Try-On: How we can reduce a major perceived risk in the Warby business model.

Answer 1

To: David Gilboa
Co-CEO of Warby Parker

From: xxxxxx

Date: 07/04/2020

Sub: Public business plan

Introduction

Warby Parker is aiming to launch an online eyewear buying opportunity. It also includes a five day free home trial. This entire proposal will discuss relevant factors associated with Home-Try on a facility of Warby Parker.

Background

Warby Parker is an eyewear organization which sells various quality eyewears at cheap price. The organization was facing severe issues over its product launching and business planning strategy. Thus, this company will initiate the Home-Try On initiative. It will enable users to try five different pairs of eyewear frame without any cost for five days in their home.Later; they may choose any of it. As we all know that everything is digital nowadays and it's a computer age and so comes the online shopping. It offers us variety of products which we can search from various websites just by sitting at home at our own comfort zone. Many of us do not have sufficient time to buy everything from market and therefore we prefer to do shopping online rather than manually visiting a store to buy.

Analysis

Issues  

Although online shopping gives us various options to choose from different products and buy those which we need according to our taste and requirements but still there are some people who do not prefer to shop eyewear online just because they fear about the product quality or may be they prefer to try and buy which they can do manually by visiting a store but now its possible to do everything if you choose to do online shopping from our website. We have the solutions to each and every problem of yours.

Warby Parker organization did not have any public business plan. Thus, this organization failed to develop an effective marketing strategy to attract its target audience. The target audience is investors, employees, and shoppers. Issues this organization was facing for lacking a business plan are as follows:

• Failed to develop its marketing strategy to improve its brand awareness
• Lacked quality of attaining the attention of employees and investors.
• Inefficiency in managing customer relationship management properly.

Solution

Solutions of issues are as follows:

• Development of effective marketing strategy to attract target consumers
• Managing employees and investors properly with effective stakeholders management strategies
• Handling each consumers issues with proper dignity.

Recommendations

This proposal aims to make online shopping even better than your in-store shopping. we offer the service of home try on. with this service now you can choose five different pairs of frames and keep them for five days in your home at no costs and then decide which one to wear and within this time you can also take opinions of your family and friends so that you choose the best one. The most effective recommendation should be the launch of Home-Try On initiative. This strategy can differentiate Warby Parker from other organizations for its free trial opportunity. It is also recommended that Warby Parker should implement this home try on by giving a fresh image with a new slogan of home try eyewear in the website as soon as possible so that customers can take the benefit.It is also recommended that offline advertising in leading newspapers as well as in magazines and posting big banners in streets should be done.

Home-Try On

Home-Try On initiative will be a great step for this organization. It provides scopes to is consumers to utilize all five frames of this product for five days free of cost. Hence, they have the opportunity to choose the right one for them. This free trial option can be availed from the online website of this organization.

Conclusion

This proposal has advised Warby Parker to take effective initiative to manage its target audience. Moreover, a proper description of marketing and product issues has been mentioned. The recommended part has recommended Home-Try On facility for this organization to avail greater consumer attention.

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