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In: Operations Management

Need understanding for the concept to the question below. Write 2 paragraphs on an advertisements that...

Need understanding for the concept to the question below.

Write 2 paragraphs on an advertisements that illustrate the needs for affiliation and discuss their effectiveness?

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Expert Solution

Advertising that emphasises on affiliation is a sort of advertising model in which a company pays third parties to generate leads or traffic that and directs such traffics to the company's services and products. It is important to mention that the third parties are called the affiliates and the fees they receive from the organization helps in the promotion of the organization.

There are three main types of affiliate advertisement includes the pay per sale, pay per lead and pay per click. It is important to state that all these forms of affiliate advertisement are entirely based on performance. The third-party is unable to earn any money if the target audience does not take any action by clicking the link or specifically making a purchase. Affiliate advertising is essential because it helps a company to increase the sale of its products and services through the generation of leads and traffic.

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