Question

Need the basic understanding of the question below.

Write 2 paragraphs about an advertisements that  illustrate the needs for affiliation?

Answer 1

Advertisement or the promotional messages, text, videos, audio, and graphics among other measures are made to entice the consumers and to provoke a positive/desirable response from them. Advertisements may do this by highlighting how the company offering (product or service) solves the needs of the customer. People may have a variety of needs and these may be intense to varying degrees as well. For instance, the consumer may require or crave achievement, affiliation, power, domination, nurturing, autonomy, safety, aesthetics, sensations, physiological needs (including food and drinks), and attention among other kinds of needs.
The need for affiliation may relate to the consumer desires to be near to, to co-operate and/or to reciprocate with others. An individual may crave to win affection and love of another/friend and may want to commit to another through loyalty. The need for association and affiliation with other human beings makes for the most appealing ads and it is also a widely prevalent need. While most Americans are doing maximum stuff on their own and alone in the various aspects of life, the ads may reveal what they might be lacking privately.

An advertisement may illustrate affiliation needs. For instance, the Smirnoff Vodka ads feature intimacy between a male and female. The engrossing of the young female and male is evident, which shows the affiliation needs of the young generation today even when courting is more common and socially approved. Another advertisement that illustrates the sharing of feelings is the Johnson Baby Powder advertisement. The advertisement shows mother, father, and the baby sharing feelings of affiliation and love while being encircled in arms.

Friendship is another important kind of affiliation desire and feeling that is perceived actively by advertisers. This can be seen frequently in the cigarette ads (for instance Salem cigarette ads) or in the Maxwell House Coffee ads where women drink coffee together and confide in each other. Humans have always been regarded as social animals, and the advertisements illustrating affiliation show how the business offerings in the form of products/services may help men and women win love and affection in the social, family and friendship bonds they pursue.