Question

It is difficult to think about marketing today without considering the opportunities created by mobile technologies. This article discusses limitations and challenges, developing a mobile-friendly website, mobile marketing tactics, privacy issues, and emerging trends among other issues.

Make a case for integrating a Mobile strategy with a marketing strategy. Use your own words and use another source too.

http://www.onebusiness.ca/sites/default/files/MEDI_Booklet_Integrating_Mobile_accessible_E_final.pdf

Answer 1

1. with an increase usage of mobile the expectations of it has also increased considerably giving a tough competition in the market for producers as well as consumers. the more the device could deliver te better and every day somthing more it added to the convienece of the consumer making it tough tto survive at the minimal cost increasing competiton a great deal.
2. today mobile device is not only used for communication but alot more addsonto the usage of this device. minute things that make vast difference in collaborating,communicationg, surfing,broadcasting,data storage, working online,operational purposes , tansact, innovate,marketing and almost all features other than the presence of an individual,and many more to add onto to it.
3. consumers also paly a vital role in building the relationship in the business in deciding where an d how and to whom at what time to interact hence enhancing the relationship. infact it is a device that could be carried anywhere without hassel and isa perfect substitute of a computer or a laptop.
4. the usage makes it fexible and convenient for an comsumer and the producer to bring out the product in the precise manner of demand, at irrespective distances and also can meet the respective needs as and where wanted.
5. variety in this particualar device is vast. smartphone, android,apple,windows, blackberry,tablets, personal digital assistants, netbooks and laptops.all these have a few common features to name a few like

• ability to connect to the internet and data networks
• ability to support users inputs and intercation
• multiple functioning like texting, messaging,e-commerce app,and all other user friendly apps
• ability to navigate via GPS(global positioning system)
• user friendly,easy to carry and light weight
• ability to sense local geoegraphic data like NFC bad RFID
• plays an important role in entertainment.
• making payments
• emailing and communicating,textiing and web browsing
• although there are security issues about mobile coomerce it is still widely used but may not be toan extent to the other usages of the device. that too would be achieved with the device being more technically sound and store for security data which would be highly confidentail

6 marketing startegy for this device also is a big marketand various ways to receach the customers, some basic mediums are its websites. wherein a complete a discription about the device right from A-Z are listed and also given the competitive dveice discription as to how better is this device from the competitive one. the website surely needs to be mobile friendly and welcome to customers feed back because taht plays an important role in sending the vibrations of the device for other customers to trust in the device that they are purchase. a user friendly, easy to navigate and approachable to a meir customers who is not tech savvy.

• a clear objecctive and the feature well explained to the customers as per the daily required needs
• the very first image or glance to capture the customers attention
• comaparititve advantage over the other
• cost effective
• life period and warranty and repairing at low cost
• increase the brand awarness and make it popular by direct and indirect methods of marketing
• provide support, make an innovative apporach, build trust and support
• having a direct and personal engagement with the customer and builing that trust in you is always beneficial irrespective of the marketing strategies used

while building a website for themarketing of a mobile device many things need to be taken care of like

• mentioning the features and their discriptions and how the features would help the customers in manevouring and make hassle free life
• how user friendly it is comparitive to the others in terms of features and cost
• how well the device is viewed on all types of devices
• how well the device is viewed by all age groups od people and genders too
• easily understandable features ny all categories of people
• a homework prior is necessary to analyse which device is used maximum and though what is the website logged onto to view the discriptions in the website, what kind is generally preferred, what is the target audience and who are they and are they particularly located an d how are they attarcted to what modeof advertisement and what kind of offers and features.
• what could be the average cost of spending in this particular device considering the target group
• what are the features that would be mostly used and can be emphsised upon at tahe time of marketing
• a great deal of survey is necessary with an analysis of competitors in the market.
• offers available
• the launch time of the device and how well is the device been able to coonect and help them understand the usage and how user friendly would the device be without hassels and maount of power back up and app shared onto it. marketing is an intensive field. the deeper the better