Question

Think about the elements of marketing environment. What are the changes occuring in the macro and micro environment of McDonald’s ? What impact do these changes have on McDonald’s? What is the strategy of the Co. To respond to those changes?

Answer 1

Here we will be discussing the changes occurring in McDonald's macro and micro environment along with the impact these changes have on McDonald's and what should be the company's strategy to respond to those changes.

Few changes are currently occurring in the macro, and microenvironment of the McDonald's, such as the political environment of the macro-environment, is presently affecting McDonald's very much because the policies are now stringent regarding the taxation facility, which is interfering in between the McDonald's working. Furthermore, the microenvironment includes the competition level, which is now very much and cutthroat, which is impacting McDonald's facilities. Hence these are few changes in macro and microenvironment, which are affecting McDonald's. These changes harm the working of McDonald's. The best strategies that McDonald's can opt includes the awareness strategy of being aware timely. McDonald's can also of the plan of pricing policy to attract more of the customer to watch this product while taking down the competition behind.