In: Operations Management
SWOT analysis of LEVI'S ?
SWOT analysis of LEVI'S Are -
Strength -
Levi's product is available through various channels of distribution such as they sell their product online as well as on store. they also follow a chain of retailers which helps in increasing the sale of the company.
Levi's is very popular in youth as they used to sell various popular products that are really popular and trend creator among the youth.
Levi's as a strong free cash flow that helps the company to expand its business.
Weakness -
Levi's has depended on some of the few wholesale customers as most of their demand of product depends on them.if the company loses any of them then the companies demand would affect a lot.
the company's profitability ratio and the net contribution ratio are very less than the industry's average.
Opportunity -
the company has the fortune to grow in the market very fastly as they set the trend for others.
they also have an opportunity that they can sell their products through the website which increases their sale too much and create brand equity.
Threat -
the company has a friend from increasing labour cost all over the world and their effect on the pricing of their products.
new technologies have been increasing day by day they have catch the first-mover advantage.
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