Question

Create a SWOT Analysis for Samsung and identify the most important in the smartphone market, and explain what it depicts in terms of competition in the smartphone market

Answer 1

Let us discuss the SWOT analysis of Samsung Electronics-:

Strengths-:

1)Low Production cost-Low Production helps to beat the competitors and help the company to gain more profits.

2)Creative designs-Sasung works on this strategy very well and come up with new designs and new Innovations in smartphone industry every intervals and give it best competitor to Apple Iphone.

3)Diversity-Samsung have many high number of product portfolio and have every type of customers with different needs.

Weakness-:

1)Operating system-As we know apple have its own operating system and Samsung uses android operating system for its use.

2)Low-profit margin-Samsung always have low profit market in the mobile phone market and the competitive brands and need to sell devices at low competing prices.

3)Less quality-When we compare quality of mobile phones with other brands than apple iphone offers more good quality than Samsung.

Opportunities-:

1)Indian Market-As the country is developing day by day and people are moving to technology and smartphone has become the best tool for the medium of communication.

2)Strong financial future-Its been long time for Samsung doing its operation and have make very good profits in the market and making more investment in various new projects.

3)Acquisition of New Companies-Samsung nowadays acquiring new companies and making growth in future and in recent terms Samsung has Acquired Harman in $8 billion.

THREATS-:

1)Large number of competitors-There are many competitors available in the market so it makes a tough competition for the company.

2)Chinese market takeover-Chinese market companies like MI and others,selling high feature phone in very low prices which makes difficult for the Samsung.

3)Strong competitors-There are many competitors  like Apple,lenovo,Xiomi has been biggest threat to the Samsung.

IF we discuss about more important SWOT for smartphones

Strength-Samsung always come up with new designs in every intervals for its market customers.

Weakness-Samsung does not have its own Operating system.

Opportunities-The smartphone market is growing very rapidly in South Africa ,India and other developing countries.

Threats-Many large number of smart phone brands competitors in the market.

In terms of competition it says many companies like MI and other are offering same features for less price than Samsung models and making tough competition for Samsung to beat the Brands and stay on Top.