Question

Instructions

Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.

Part 1: Product Strategy is about Louis Vuitton Company handbags

Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider the following:

• What level of quality and consistency does the offering have?

• How many features does it have and can they be removed or added?

• Does the design and/or service deliver what the customer values? If not, how can it improve?

• What improvements would help your offering compete more effectively?

Part 2: Respond to Classmates’ Posts

After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.

Answer 1

Part 1 - Louis Vuitton handbags is a French brand of luxury handbags. The brand is high end exclusive brand with a product range of leather goods and other accessories manufactured since a long time. It is designer bag that is very popular across the globe and sold through exclusive stores. The product is in maturity stage of its product life cycle. The brand is innovating by experimenting with its product range and collaborating with other designers. The brand is well known for its quality standards and craftsmanship. The bags are processed through many many stages for their durability and quality. Louis Vuitton handbags are known for their sturdiness as the product is tested against water and fire as well as throwing it from heights and its zippers. The bags are known to last for many years and come in various sizes as luggage accessories also. The recommendation for the bags is that it can innovate in different quality materials and types. The brand can produce bags in casual luxury segment apart from classic luxury segment. The brand can venture into other product segments also as it is popular among the customers in luxury handbag segment. The brand can expand its business through online commerce as a distribution channel and build close relationship with its customers for creating new products as per their preferences.