Question

Write a post for the Discussion Question on Louis Vuitton, addressing the questions below. Unless otherwise specified, each part should be 1–2 paragraphs or several bullet points in length.

Part 1: Competitive Advantages

List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.

Part 2: Market Niche and Positioning Strategy

Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

Part 3: Positioning Statement

Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].^[1]

Answer 1

Answer: 1. Upper hands : I manage the retailing of Confectioneries

a. Range Planning: Curated scope of Premium sweet shops which are for the most part imported that guarantees excellence and quality for the class of clients entering the stores at a reasonable cost

b. Common Value: Presence of wellbeing explicit Confectioneries with tasting meetings effectively adds to basic nourishment and diet of the clients

c. Instore experience and Seasonal limits: I generally give least inclination to limits as I immovably accept that we guarantee and focus more on giving instore experience to clients being a physical retailer. Be that as it may, with regards to top seasons we should guarantee solid limits to premium brands which clients consistently envision to occur and are seen once in a while in the market.

d. Instore occasions: Through tasting meetings, diet meetings and different children related exercises are arranged and conveyed through advanced and printed stages

2. I. Market Niche/Positioning Strategy

Wellbeing Consious purchasers: Introduction of Nutrition explicit bars to be specific Protein Bars/Energy bars/Millet Bars/veggie lover snacks/Sugarfree Chocolates/Dark Chocolates and so on

Specialty: Customer looking for Nutrition explicit chocolates/Confectioneries.

Developing Trend; Energy related dessert shops by and large

Rising pattern: Nutrition Specific Consumers: Here we can see a greater amount of end shoppers visiting the store and pick. They need a greater amount of miniaturized scale level subtleties of the item to be specific the nourishment in question, sport explicit items, Vegan/Sugar free/Gulten free items and so forth

Situating: Since the customers for this fragment are a greater amount of end cusumers we need an appropriate specifying and persuading ability as a key elelment of situating. Consequently we need specialists from the related business or atleast an all around prepared Brand advertiser to detail the particulars and highlights of the item to fulfill and make them purchase.

3. Situating Statement: To all wellbeing monstrosities doing wokouts Energy Bars/Protein Bars/Millet Bars is the main Health ice cream parlor that fills in as a brisk energizer and recuperation nibble beacuse it fulfills the quick and basic supplements required for your body while during and post exercise.

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