Question

Instructions

Write a post for the Discussion on this topic, addressing the questions below. Unless otherwise specified, each part should be 1–2 paragraphs or several bullet points in length.

Part 1: Competitive Advantages

List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.

Part 2: Market Niche and Positioning Strategy

Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

Part 3: Positioning Statement

Develop a positioning statement. Write a positioning statement that best reflects your company, target audience and product.

Part 4: Respond to Classmates’ Posts

After you have created your own post, look over the discussion posts of your classmates and respond to at least one of them.

Answer 1

a) Competitive advantage refers to factors that allows a company to produce goods or services better or more cheaply than its rivals. Competitive advantage puts a company in superior position.
The amazon company's primary competitive advantages are the low prices that it is able to offer, a wide variety of products on offer ranging from digital media to grocery, and same day delivery attracts customer towards amazon and this large custumer base is gratest advantage of amazon.

b) A niche market is a market segment of a larger market that is defined by its own unique needs, preferences, or identity.
A positioning strategy is when a company chooses one important key area to concentrate on and excels in that area. A firm's positioning strategy focuses on how it will compete in the market.

Amazon is targeting the market of e-books reader and to reach the market the amazon has developed its product Kindle which is now a large market for e-book readers and to capture more market amazon is creating alliances with number of publishers to produce content for its e-readers. Since a number of analysts have predicted a large market for e-book readers so the strategy to keep more content in kindle will help amazon to attract more readers.

c) A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don't. The amazon positioning statement is to be the earth’s most customer-centric company a place where customer can find anything he wants to buy. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence