Question

Company: Apple

Instructions

Write a post for the Discussion Question on this topic, addressing the questions below. Unless otherwise specified, each part should be 1–2 paragraphs or several bullet points in length. Part 1: Competitive Advantages List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways. Part 2: Market Niche and Positioning Strategy Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach? Part 3: Positioning Statement Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1] (Links to an external site.) Part 4: Respond to Classmates’ Posts After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them. Part 5: Incorporate Feedback Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.

Answer 1

answer-

part 1-My company is Apple which is very famous global electronics company sells iphones, Ipads, Macbooks etc. The competitive advantage of apple Comes from differentiation stratgey. Differentiation stratgey is a strategy in which company differentiate its products from rivals and provide unique feature which is not offered by rivals. Apple differentiate itself by offering innovation in its iphones and other products. Apple offer fast speed processor. Its iOS and Mac OS is also unique point for apple.

Part 2- Apple operate in market niche because it sells limited products but use premium pricing at which it charges high prices for its products. Apple uses positiong stratgey of high quality and high price which shows social status of people. Apple has positioned itself as luxury and premium brand of smartphones. Company also focus on manufacturing some exclusive range of phones in actual gold for rich people like millionaairs or billionnaires.

Apple chooses this because apple is able to set itself as a brand which can be identified anywhere at any point by customers.Apple does not want to offer low price products because it could lose its premium image and everyone can afford that. so this is the best approach to maintain profitability and good positiioning image in eyes of customers.

Part 3- Positioning statement-

For customers who love to create a good impression and social status in society, Our products offer innovativeness packed with premiumness and luxury unlike competitors who offer smartphones everyone can afford but our iphones and other devices will help you to make feel classy and elegant wherever you go. We offer design, innovation and quality in single product.

Part 4 and 5 required students feedback. in these parts youu have to reply to students post. so i answered the main discussion parts which would help you. Thank you..