Question

> Choose one of your favorite products/brands. Describe how that product is being marketed for each of the 4 P's.   Be specific for each "P" in terms of how the company is using each element for the product you choose. The 4 p's are (product, price, place, and promotion)

> Who is the target market for this product/brand? Describe how it is positioned (differentiated).  

>Explain how this product/brand delivers value to the consumer.

Answer 1

MAGGI MARKETING MIX (4Ps of maggi)

Maggi is popular instant food product. maggi brand is a subsidiary company of the brand Nestle, the company main headoffice in switzerland. it is very successful brand and none of the competitors have been able to reach the success level which maggi has reached.

in marketing mix of maggi brand covers 4 ps that is product , price ,place, promotion. there are several marketing strategy like product innovation, marketing investment, customer satisfaction, help the growth of brand.

product strategy of maggi-

maggi has launched numerous product in the market. maggi has a wide varity of product and has diffriend range. the brand known for its noodles, bouillion cubes , instant soups , stocks ,sauces, ketchups and seasonings. the brand match expectation of people and have become popular in the consumer.

the products are

• maggi 2 minute noodles-

this product in the maggi umbrella brand available in five flavers tricky tomato , chicken, masala, romantic capsica and thrillian curry.

• maggi vegetable multigrain noodles - in this products that has fiber , calcium, protin , and vegitable added
• maggi oats noodle- this maggi product is an innovative , healthy, and delicious that is made from oats.
• maggi cuppa mania- this product is available in an easy cup format with two varient chilly chow yo and masala yo
• maggi sauces
• maggi pichkoo
• maggi pazzta
• maggi health soup
• maggi pastha and pizza
• maggi masala magic
• maggi magic cube

maggi develop product by analyzing customer wants there test. also its focus on

• product colour
• product packing
• product consume process

price strategy of maggi-

maggi has penetration pricing strategy. there are many indirect competitors to maggi . maggi has clear policy to its prices. its initial it has kept low oricing policy because its most customer belong to middle class group. to make product affordable they had down there prices.there prices have always been kept normal without any dramatic change.

place in the marketing mix-

maggi has fallowing distribution channel nestle to distributer toretailer to consumer as a chain system. this chain is helpful in proper distribution of products

• Nestle- The Company has decentralized the process of manufacturing where every plant is responsible for its own production. It follows a twofold path for distribution. In the first, the product is available to every local store and the second where the stock is available for every malls and shopping centers.
• Distributors- TheCompany offers its distributors a clear-cut margin of 6%. In this scheme, the distributor makes advance payment to the company but supplies the product on credit to the retailers.
• Retailer- The retailer in turn gets a 15% margin on promotional products and 10% margin on normal products.

The key ingredient in the Marketing mix of Maggi has been its distribution. It is one thing to have a successful product in your hand, it is a completely different ball game to ensure time and time again that this top of the line product reaches the nooks and corners of the world. Even if you go in the Himalayas, you will find Maggi selling there at select places. Isn’t that something!! This single factor – distribution, has been the backbone for the success of the product

promotion activity of maggi-

Maggi has used advertising as its main promotional strategy to create awareness and for brand.The advertisements mainly flashed on kids channels with effective tag lines of “Bas 2-minute” and the jingle “Maggi Maggi Maggi”. On its 25th anniversary it launched the voice over campaign to create a nostalgic feeling among the customers about their journey with Maggi. It has also used the “Miss you Maggi” ad campaign to regain back the lost customers after the Maggi ban in India. As sales promotional strategies over the years it has attached various free goodies with its products such as free samples, fun books and toys. Maggi has also offered discounts, Scratch n Win schemes. It also used many celebrities notably Amitabh Bachchan and Madhuri Dixit for brand endorsements. This completes the marketing mix of Maggi.

The target market for maggi

the target audience of maggi is kids, youth, working women. As maggifast to cook the working women will prefer to give maggi to their kids, kids and youthwill like the taste of maggi

product deliver values-

maggi gives high quality of product to its customer. product gives good test and good experience of test to customer as value to customer  price. make a product easy to consume and easy to make and easy to serve all this value is very important to customer so they are ready to purchase