Question

Pick any one of your favorite apps. Use the app to describe the 4 Cs and provide an example of each C

Answer 1

In the recent times, as marketing is taking a whole new change in the society, many new concepts in business are arising and changing the way we market the product. The new 4Cs are taking over the old 4Ps of the Marketing Strategy. The application I would like to discuss is the Amazon App for the 4C example:

1. Consumer Wants: The Amazon is the biggest company because of the customer service and facilities provided to them and that's why it is the number 1 option for any consumer to order anything online. Amazon Application works in accorance with the needs of the customer. It provides easibility and reliability to use the services and search for the products wherever and whenever to provide maximum comfort to the needs and wants of the customer.

2. Cost: Cost is more than the price. It includes the price of the product in it. The costs of making the product reach the customer, the hidden cost and how Amazon market its product consists of the total Cost. By providing best services and facilities, Amazon try to provide the best quality service by using the economies of scale and thus reducing their variable cost at the least and thus provide high quality goods even while earning profits. By this, both organistaion and customer remains happy.

3. Convenience: Convenience means how easy and comfortable it is for the customer and the organisation to search each other, find each other and make the good deliver and reach from one end to the other. Amazon uses the best delivery services all around the world and have tied up with the best transportation that would provide effective delivery and also enable the customer to easily track down their item and see where the item has reached. It gives power to customer more.

4. Communication: At last, communication means the ways and methods the organisation use to make people aware about their services, products and brand. Thus, when we use Amazon App, the AI use to track our activity and always show the desired item and the related items whenever we open the application again. Thus, the online marketing by mail, messages and social media is becoming bigger and bigger for Amazon to reach its goals.