Question

In: Statistics and Probability

3. Use the regression line formula to forecast how much a customer might spend on merchandise...

3. Use the regression line formula to forecast how much a customer might spend on merchandise if that customer visited the store 13 times in a 6 month period. Consider the average monthly sales of 2014, $1310, as your base to:

* Calculate indices for each month for the next two years.

* Graph a time series plot.

4. In the Data Analysis Toolpak, use Excel's Exponential Smoothing option.

* Apply a damping factor of .5, to your monthly sales data.

*Create a new time series graph that compares the original and the revised monthly sales data.

ORDERS VS. SHIPMENTS CUSTOMERS IN PAST 6 MONTHS MONTHLY SALES ($)
Size # Ordered # Received Customer # # Visits $ Purchases Month $ Sales
Extra Small 30 23 1 8 468 Jan 1375
Small 50 54 2 6 384 Feb 1319
Medium 85 92 3 8 463 Mar 1222
Large 95 91 4 2 189 Apr 1328
Extra Large 60 63 5 10 542 May 1493
2X Large 45 42 6 4 299 Jun 1492
7 6 345 Jul 1489
8 2 197 Aug 1354
9 4 293 Sep 1530
10 1 119 Oct 1483
11 3 211 Nov 1450
12 9 479 Dec 1495
13 7 430 Jan 1545
14 7 404 Feb 1454
15 6 359 Mar 1322
16 10 544 Apr 1492
17 9 522 May 1678
18 5 327 Jun 1645
19 6 353 Jul 1580
20 7 405 Aug 1493
21 4 289 Sep 1719
22 7 386 Oct 1573
23 7 403 Nov 1629
24 1 146 Dec 1680
25 7 416
26 9 485
27 3 333
28 7 241
29 2 391
30 6 268

Solutions

Expert Solution

Use the regression line formula to forecast how much a customer might spend on merchandise if that customer visited the store 13 times in a 6 month period.

Here we have to fit regression of purchase on visit.

We can find regression equation in excel.

steps :

ENTER data into excel sheet --> Data --> Data Analysis --> Regression --> ok --> Input Y Range : Select purchase data --> Input X Range : select number of visits data --> Click on labels --> Output Range : Select one empty cell --> ok

The regression equation is,

Purchase = 136.16 + 38.09*number of visits

Now we have to find Purchase for # of visits = 13

Purchase = 136.16 + 38.09*13 = 632.59

-----------------------------------------------------------------------------------------------------

Consider the average monthly sales of 2014, $1310, as your base to:

Calculate indices for each month for the next two years.

Graph a time series plot.

In the Data Analysis Toolpak, use Excel's Exponential Smoothing option.

Apply a damping factor of .5, to your monthly sales data.

Create a new time series graph that compares the original and the revised monthly sales data.

#N/A
1375
1347
1284.5
1306.25
1399.625
1445.813
1467.406
1410.703
1470.352
1476.676
1463.338
1479.169
1512.084
1483.042
1402.521
1447.261
1562.63
1603.815
1591.908
1542.454
1630.727
1601.863
1615.432

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