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In: Operations Management

Let’s say that Major League Baseball has decided to put an expansion franchise in Portland, Oregon....

Let’s say that Major League Baseball has decided to put an expansion franchise in Portland, Oregon. Considering what you now know about branding, what would be a good nickname for that team? Why would that be a good nickname? Explain your choice using branding principles.

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Expert Solution

A Thumbs Up! Would be really helpful for me. If you have any questions, please leave a comment and I will get back to you as soon as possible.

If we talk about branding then the name should be unique and different from other teams as it will define your team. The name should not be difficult while speaking as it will not have a good impact on your team. So, the name should be short and simple and easy to pronounce.

For example, the nickname of my basketball team is "Basketball Stars". It would be a good nickname as it is defining the game in the name and moreover, it is easy to pronounce for the people. You should not set the name of the team complicated as it will become difficult for the people to pronounce the name whenever they feel talking about the game or about your team. A good name is that name which defines the sport and easy to pronounce for the people. Principles of branding seeds app your name should be e different which would stand out in the public as it will going to decide the success of your team as well. Moreover, a good name and a good team is the one who promised to deliver to the people supporting them. Every team in the league is for the win and if you work hard for success then success will be yours.


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