Question

Fan behavior is a part of the sport product.

• Provide an example of how fan behavior and sport marketing have resulted in a positive outcome (ex. – Green Bay Packers fans and the Cheesehead headgear).

• Research an example of an incident when fan behavior became problematic. How did the organization/venue respond to the fan behavior?

• How can sport marketing be useful in promoting positive fan behavior?

• Provide an example of how technology has been incorporated into monitoring fan behavior.

Answer 1

• Green Bay Packers Who are American football team. Green Bay Packers fan are called by nick name cheesy head. Fan list of Green Bay Packers around 96000 people. They are the fans only who make any sports popular . If there is no friend for any game then that game will not ever become popular and will extinct after sometime. Green Bay Packers are publicly owned not for profit. It is a major League professional team in the United States .Instead of having one owner or handful of partners Green Bay Packers are owned by hundreds of thousands of fans.
• During semifinal match of Greek football cup in 2015-16 when PAOK midfielder Robert Mac was taken down in the penalty area and after that there was no call on the late play the second half with Olympiacos leading 2-1. Suddenly flayers were thrown in to the field in 89th minute. All the players and officials where escorted of the field by security and police. The game was suspended after that. Organisation responded In such a way to the fans behaviour That they suspended match.
• Sports marketing Is very useful. In positive fan behaviour. It attract more towards the sport. It helps in selling of sport products.
• Technology has played a great role in identifying fan behaviour during the match. For example if a fan throws anything on player then he can be easily cought through cameras recording of that match.